evaluation of media coursework
Post on 02-Dec-2014
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EVALUATION OF MEDIA COURSEWORK
By Francesca Consiglio, Josh Bamford and Megan Lawrenson
1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
The title of our film is Only Chance the title of our film helps to emphasise just how serious the band is to its members
whilst also intriguing the audience.
TITLE
SETTINGStereotypical college setting which sets the scene immediately and
gives an idea of the films genre.
The college setting is clear due to our use of props for example the environment has notice boards and other teenage extra’s with bags
which make them appear they have lessons.
On the continuous shots Chesky walks down a corridor and past lockers clearly emphasising the
college setting
SETTING
COSTUME
The two main characters have contrasting costumes to establish the difference in personality and their attitudes. The props are minimal except for the musical instruments in the band scene as they were a necessity for the films plot.
The costumes of our characters are typical casual clothing that students would wear on an everyday basis. The costume for Meg however has more of a rock look.
ICONOGRAPHY
The poster represents the group’s desperation to find a singer as they are now opening the auditions to anyone that wants to try.
CAMERA WORK
I think for us it was very important to establish that the film was going to be different from the beginning so rather than have the credits over long shots we decided to split sections of video into
quarters allowing us to have two pieces of video playing simultaneously with the credits
GENRE
The genre of the films was very clear from the offset the setting is very clearly a college film as we thought the opening should have walking shots to establish the location of the film whilst close ups of the guitar show that the film will also include a lot of music.
HOW THE CHARACTERS ARE INTRODUCED
The first main character Chesky is introduced through close ups of her playing the guitar and close ups of her head bobbing along to the music her band is playing.
When being introduced it would be hard to first recognise Chesky as one of the main characters as other members of the band have close ups too yet as the story progresses chesky is the only member of the band in the auditions emphasising how important she is to the band and how she is the key member
HOW THE CHARACTERS ARE INTRODUCED
The first contact between the two characters sees them barge into each other in order to establish the animosity between them.
The character of Megan is introduced through walking shots. Her videos are filmed handheld which shows the roughness of the character and her edginess.
2: HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
Megan, one of the two main characters from our film is reminiscent to the character of Jenny from Gossip Girl
The appearance of both characters is very similar for example both girls have platinum blonde hair and have very similar make-up as we believe that the large amount of eyeliner conveys the girls rock attitude.
Both characters are wearing similar style outfits, which are original and bold
Chesky portrays a character similar to the one of Sam from ‘Bandslam’
The characters are both brunettes and front girls
Both characters appear happy and positive.
Both characters are guitarists
The two main character’s from our film generally go against stereotypes as the blonde is stereotypically portrayed as the nice girl yet our film breaks the stereotype and goes against the ideology of this by portraying her as a rock girl who isn’t that innocent.
In the majority of films the brunette is portrayed as the more rebellious character whereas the brunette in our film is shown as someone who is nice and dedicated to her band.
Our film offers a much more realistic representation of teenage girls by showing them as girls who can be nasty and bitches to each other. This idea will later by reversed as both girls will come together and become friends in order to be successful.
INSERT PICTURE OF MEG AND CHESKY ARGUING HERE
The portrayal of teenage cliques in this film is also more realistic than the usually over exaggerated portals in many modern American films and is much more subtle in showing the contrasts of cliques.
3:WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND
WHY?
We believe that touchstone pictures would be the best option for distributing our film as they have released many films of a similar
style to ours e.g. 10 things I hate about you and Step Up 2.
The film would be a good release for this company due to the film’s target audience and the fact that Touchstone Pictures is part of the much larger Walt Disney Company and is known for releasing films with more mature
films suitable for teenage audience.
We believe our movie could be produced in a major Hollywood film studio because the idea is original yet still fits with the
genre conventions of a typical teen movie
Our film wouldn’t be an indie film or a small British film as we feel it appeals to a much wider audience.
Our film offers for franchise/merchandising as it features a band that would actually perform in the film. The featured
band could do a tour, much similar to the likes of Miley Cyrus who is an actress and a performer. This would increase profit
made from the film.
4:Who would be the audience for your media
project?
This photo shows our target audience. We appeal to the tastes of male and female teenagers typically aged around 14-19.
We feel that girls would appreciate our film, enjoying the friendship storyline as well as the issues raised about ‘stereo-
types’ and ‘individuality’ however we would also appeal to boys with the theme of music and also the cast of attractive
girls.
Television programmes such as
Skins or Misfits, for the top end of our age
bracket, would appeal to our audience as the
sense of character relation makes these programmes seem
more realistic.
Also the theme of rock ‘n’ roll music would relate to our audience who, as teenagers, would typically be experiencing lots of genres of music and developing their tastes.
Our audience would shop in a range of young trend stores such as H&M, Topshop and also independent shops as the theme of ‘being different’ features heavily in our film.
The target audience we have aimed our film at would be interesting in watching the film mainly because the themes relate to their life. Also, going to the cinema is a popular activity for the age group of our audience.
’10 things I hate about you’ is a film which is similar to ours because of the contrasting characters. The film was released in 1999 however it still appeals to a similar audience of teenagers interested in movies dealing with real-life teen issues.
5:How did you attract/address your audience?
GENRE CONVENTIONS
Certain genre conventions have been fulfilled within our film. For example, there are typical settings in which you would expect a teen movie to be based around. Our film is set in a college for 16-18 year old students in England. You see typical aspects of college life such as college bands, corridors and classrooms and also college items
such as posters and lockers.
GENRE CONVENTIONS
Another convention that we have fulfilled is that our two main characters originally didn’t mix in the same social
groups.
GENRE CONVENTIONS
To a certain extent there’s an element of hostility
However there is a situation that brings them together and unites them with a common interest. This convention is often included in
films aimed at teenagers as stereotypes and cliques are an inevitable part of a modern teens social life.
GENRE CONVENTIONS
Also our two main characters physically look very different to exaggerate the contrast between the pair for example Megan is
blonde where Francesca is brunette. However this in itself is a contrast to a typical stereotype as usually the blonde girl is the nice girl.
USE OF MUSIC
The use of music within our film is very important as music is the main theme in the film. We have included the song ‘Miss Nothing’ by The
Pretty Reckless as it is a high energy, rock ‘n’ roll song which features in the introduction and also is the song Megan has to sing in the audition.
Taylor Momsen, the lead sing of the band, is the style icon we based Megan’s look on and we felt it would be fitting to also
include one of her songs.
UNIQUE SELLING POINT
The ‘Unique Selling Point’ our film is a sense of British reality. A lot of teen films are set in America and often don’t quite relate with the ‘average teen.’ Characters in typical teen movies seem too extreme. They’re either unintelligent Jocks and air-headed
blonde cheerleaders or drug addled rich kids who get away with everything and think they know everything.
Our film is subtle yet effective at portraying how different people can build a friendship over a common interest. This is what would entice our target audience
of 14-19 year old male and female teens.
Our film would be rated a 12A as there may be minor swearing or ‘mature themes’ such as relationships as more
characters became involved
FILM RATING
6:WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?
PROGRAMMES/ WEBSITES USEDWe used Adobe Premiere to edit
our project
We used YouTube for research and to
upload our video onto.
Blogspot was used for the write up
We used Photoshop to import fonts.
We used Slideshare to make
our slide in to a video clip
TOOLS USED
Selection Tool/Cursor
Track Select
Razor Tool
Zoom/Magnify Tool
TIMELINE
ADDING VIDEOS TO THE TIMELINE
To add videos to the timeline you first select them in the left hand column and drag it to the place to want the video to be on a video track on your time line as shown here
Video tracks
ADDING MUSIC TO THE TIMELINE
Adding music is very similar to adding videos however you drag the selected audio clip to an audio track on the time line
Video transitions used:Cross DisolveDip to Black
Audio transitions used:Exponential Fade
QUAD SPLIT SCREEN
This is and example of one of our split screen shots. In this example we have four screens in one shot.
To do this we selected the video clip we wanted to use and resized the shot by dragging the corners as shown on the red guitar in this photo
ADDING TITLES
We added titles to some of our split screen shots and introducing character shots to list the cast etc.
We added titles by clicking on Title, New Title and then Default Still
After naming the title it appears in the left hand column
ADDING TITLES
The edit new title window opens where you can add text, select font,change font size and text colour
7: LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?
PRE-LIM SIMILARITIES
CLOSE UP
OVER SHOULDER SHOT
PRE-LIM SIMILARITIES
MATCH ON ACTION
A mistake we made in our pre-lim film is that we filmed from a high angle when we should have been at eye level. However we learnt from our mistake and didn’t do this in our coursework.
PRE-LIM MISTAKES
EDIT TERMS
We used Keyframes to change the volume of the background music so that speech could be heard and too add effect.
We also used this technique in our pre-lim but it’s use was much more subtle in our coursework film.
(Pre-lim)
EDIT TERMS
We’ve used a dip to black in both projects however in our coursework the effect was appropriately placed not just at the end.
In both projects we complied with the 180 degree rule.
FINAL NOTEOur thinking has changed throughout the process of making our film as we discovered how hard it was to involve a large number
of cast. We changed our film ideas slightly to accommodate filming times and time restrictions. Also sets were often
unavailable due to us filming in a real college. We have learn a lot about editing and media conventions as we realised there was a certain criteria we had to fulfil by making a teen movie. We learn about the importance of continuity and tried very hard to make sure there were no errors. To conclude although the process has been difficult and time consuming we feel very happy with our
finished film.
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