eu rural cooperation fair 23 rd and 24 th september edinburgh

EU Rural Cooperation Fair23rd and 24th September

Edinburgh

Climbers Paradise

A carob in Greece

the fruit

qīrāt (قيراط) = arabian

0,2 gram = 1 karat

to use trends ……

touristic facts …

• soccer, education and tourism => only experts!• shortterm trends ≠ longterm marketing!• my competitor is the neighborhood region!• hobby of the manager defines touristic marketing!• we‘ve always beautiful weather in Tyrol!• We absolutely depend on tourism!• if you‘ve seen one region

–> you‘ve seen one region!

The Project: Climbers Paradise

What‘s climbing?

equipment

• climbing rope• harness • climbing shoes• helmet• quickdraws (10-15)

• belay device• clothing

indoor

climbing garden (crag)

• one rope length = one pitch

alpine climbing

• X rope length

rope ways

flying fox, tyrolienne

high rope courses

ice climbing

bouldering

trends

the project

the beginning

• summer 2006

• a climbing areafor children!

Mike Gabl

2008

today

• 22 members

• 33m spendings per night

• 7m guests

our target

create a climbing destination

&quality

tradition, competence, …

nature, tourism & warm winter 06/07

commitment & quality standards

• central buying

• local production

• controlling

• checklists

• drill courses

• steal – standards

partner

• LAG Imst – Project Management • 7 LAGs • Tyrolienne Government &  official Departments • Mountain Rescue Service & Alpine Clubs• Prosecution Innsbruck & Judges Association• Tirol Marketing• Chamber of Agriculture• 22 Tourist Associations • Numerous Communities• Hunting Association & Forest Service• Alpine Guide Association & Guides • Several Companies• …..

TechniqueMike Gabl

OrganizationLAG - Regio Imst Internet-Platform

www.climbers-paradise.com

Regional Responsibles

Tourist Associations

Alpine GuidesCompanies

Politics, PRReporting

LAGOfficial Departments Associations

Funding LEADERCo Financing

Organigram of Climbers Paradise

Qua

lification &

Controlling

Network

CompaniesQuality QualificationTechnique

MarketingFinancing

Tirol Marketing

Climbing Community

Fields of climbers paradise

platform

www.climbers-paradise.com

infrastructure

qualitystandards

marketing

internet platform

• information

• community, diary

• service

• communication

• Magazine & newsletter

• marketing

2010- 1.500.000 page views- 24.000 visitors/month

marketing, …

infrastructure

law & commitment organization

material

enviroment, geologyhunting, forest service

qualification

infrastructure

Funding (LEADER and national)touristic organization

print quality standards

• reconstruction & enlargement

project Nassereith 2007-2010

• signs & tracks

• labels

• equipment

…… and the rest

„Tyrol Touristica 2009“