establishing online presence - using social media by latif sheikh
Post on 10-Jul-2015
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Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Topic: Establishing Online Presence - Using Social Media
Latif SheikhAccount Manager -Social Media & BusinessDevelopment @ Finesse
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Topics to be covered…
• What is Online Presence ?
• 7 Stages to Build your Online Presence
• The Power of Social Media
• 5 Pillars of Social Selling
• 17 LinkedIn Profile Must Haves
• 10 Steps to Building a Strong Online Presence Using Social Media
• Few Tips To Build Your Social Media Presence
• 5 Ways to Use Social Media and Your Online Presence to Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
What is Online Presence ?
Your online presence is simply where you are
found online. It can include your website, your social media
profiles or pages, your images, your videos, and your audios
to name a few.
Having an online presence is vital to the success of
your business. When properly done, an online presence
can create opportunities for networking,
new business, and new ventures.
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
7 Stages to Build your Online
Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#1.
Strategize:
What are
your goals?
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#2.
Set up a
Solid
Platform
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#3.
Make it the
best website
anyone has
ever visited
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#4.
Provide
visitors with
continued
value through
a blog or free
giveaway
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#5.
Be social:
Build your
presence
outside of
your website
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#6.
Be even more
social: It’s not
all about you
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#7.
Track your
Progress
7 Stages to Build your Online Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
POWER OF
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Power of Social Media
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Power of Social Media
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Let people find your updates using Google, Facebook, Linkedin or Twitter Search
Whenever post an update on any social platform, make sure your post includes:
• Description about the topic (with keywords & location) • 2 – 3 relevant #Hashtags
• An attractive image • A link back to your relevant webpage or blog post
Facebook has more than 1.8 Billion users! A social utility that connects you with friends and others who work, study and live around you. Use Facebook Groups & Pages.
LinkedIn has 200 million+ members . Manage your professional identity. Build and engage with your professional network. Access knowledge, insights andopportunities.
Twitter currently has more than 284 + million users!Instantly connect to what's most important to you. Follow your peers, experts, and breaking news.
Google+ connects you with friends and family, explore your interests, and see how all of Google gets better. Post consistently and optimize for SEO
Pinterest has 40 Million + monthlyActive users.25% of Fortune 500 Companies are there on Pinterest. Add a pin it button to your website.To help keep track of things you like.
More than 1 Billion Unique usersVisit website monthly. Mobile makesUp almost 40 % of Youtubes globalWatch time. Upload your videos, ads,Interviews,reviews online for free.
Connect Communicate Learn Express Create Share
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Some of the Other Benefits of Social Media Marketing/Presence
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
5 Pillars of Social Selling
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
17 LinkedIn Profile Must Haves
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
17 LinkedIn Profile Must Haves
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
17 LinkedIn Profile Must Haves
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
17 LinkedIn Profile Must Haves
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
How Reference works in Social Media
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
How Reference works in Social Media
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
10 Steps to Building a Strong Online Presence Using
Social Media
#1.
Choose your Platforms Wisely
#2.
Have a Complete Profile
#3.
Build a Brand Voice
#4.
Post Regularly
#5.
Provide Great Content
#6.
Be Visual
#7.
Encourage Participation
#8.
Build a Brand Community
#9.
Test, Analyze & Optimize
#10.
Damage Control
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Do’s & Donts of Social Media
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Ways to Use Social
Media and Your Online
Presence to Drive People
Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#1.Online calls to
action
5 Ways to Use Social Media and Your Online Presence to
Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#2.O2O
Advertising
5 Ways to Use Social Media and Your Online Presence to
Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#3.Networked networking
5 Ways to Use Social Media and Your Online Presence to
Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#4.Local social
groups
5 Ways to Use Social Media and Your Online Presence to
Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
#5. Online and on the go
5 Ways to Use Social Media and Your Online Presence to
Drive People Offline
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Take Away from Today’s Session
Have a plan for your social mediaEstablish your brand identity on
social platforms
Give yourself a social media makeover.
Make content visually appealing.
Maintain consistency.
Publish timely, relevant content.
Recognize your clients and audience.
Engage with other businesses, brands, and social media users.
Cultivate a community.
Tailor your social media presence to what you can manage.
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
SearchEngineWatch.com|ClickZ.com|
SESConference.com
SocialMediaExaminer.com| HubSpot.com
Guy Kawasaki| Peg Fitzpatrick | Kim Garst
| Andrea Vahl
Learn with Google: www.google.com/ads/learn
Keep Learning…Follow Experts Online…!
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Q & A
Lathif Sheikh | @lathif8 | www.lathifsheikh.com
Lathif SheikhAccount Manager – Social Media & Business Development @ Finesse
Web : www.LathifSheikh.comEmail : iam@lathifsheikh.com
lathif8@live/gmail.com
Facebook : @lathif8Twitter : @lathif8Instagram : @lathif8Pinterest : @lathif8Linkedin : latifsheikh
TEL : +971 56 991 7500
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