era of big data and predictive analytics in higher education
Post on 02-Jun-2018
218 Views
Preview:
TRANSCRIPT
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 1/49
Welcome to the Era of Big Data and Predictive Analytics in Higher Education
Ellen WagnerWICHE Cooperative for Educational Technologies
Joel HartmanUniversity of Central Florida
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 2/49
The Focus of this Session
This session will present an introduction to the emerging andevolving topics o f “Big Data” and predictive analytics particularlyas they apply to higher education and the use of data to improvestudent persistence and outcomes.
An overview of Big Data, an introduction to the PredictiveAnalytics Reporting (PAR) Framework, and an institution’sperspective on these issues along with their implementation ofanalytics will be presented.
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 3/49
Postsecondary Education andthe “New Normal”
• Unprecedented demands for Accountability, Efficiency,Effectiveness
• Increased expectations for greater transparency
• A recognition that shared services are more than just a goodidea that somebody else should do
• More competition than ever before.
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 4/49
We Can Run…But We Can’t Hide
• New Approaches to the New Normal: 2012 Higher EducationLegislative Recap in the West (Nov 27, 2012)(http://www.wiche.edu/info/publications/PI-2012PolicyInsights )
• Notable issues: postsecondary finance, including attempts to
implement a new wave of outcomes-based funding;completion, accountability and major governance changes.
• Specific issues include adult learners, workforce development,and the implementation of Common Core Standards.
• Tight budgets will continue to impact higher ed leading to anincreased focus on productivity and flexibility for institutionsand students
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 5/49
Costs increase and completion rates
Source: New York Times; NCES
0
10
20
30
40
50
60
70
1 9 9 6
1 9 9 7
1 9 9 8
1 9 9 9
2 0 0 0
2 0 0 1
2 0 0 2
2 0 0 3
2 0 0 4
2 0 0 5
2-yr colleges
4-yr colleges
Graduation rates at 150% of time
Cohort year
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 6/49
The need to “flip the curve”
Higherenrollments
Morecompletions
Deeperlearning
outcomes
Rising
expectations
Constrainedresources
Source : 2011 Community Colleges and the Economy , AACC/Campus Computing Project, April 2011;Community College Student Survey, Pearson Foundation/Harris Interactive, Field dates: September 27ththrough November 4th, 2010
Limitedseat
capacity
Budgetcuts
Decliningfamily
ability topay
90% of communitycolleges in 2010 and
69% in 2011
Additional 300k to 1million credentials
needed per year
Demands of globalized,information economy
32% of communitycollege students unableto enroll in classes; CA
turning away up to 670kstudents per year
58% of communitycollege budgets cut in
2011-2012; 41% of cuts>5%; long-term
competition withhealthcare
Student load debt nowgreater than all
consumer loan debt
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 7/49
Innovation and EducationalTransformation
• The term innovation derives from the Latin word innovare "torenew or change."
• Innovation generally refers to the creation of better or moreeffective products, processes, technologies, or ideas thataffect markets, governments, and society.
• Technologies frequently featured in today’s mix of solutionsfor solving problem and promoting innovation
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 8/49
Tech Trend and Analytics
• Data Warehouses and “the Cloud” make it possible to collect,manage and maintain massive numbers of records.
• Sophisticated technology platforms provide computing powernecessary for grinding through calculations and turning themass of numbers into meaningful patterns.
• Data mining uses descriptive and inferential statistics —moving averages, correlations, and regressions, graphanalysis, market basket analysis, and tokenization – to lookinside those patterns for actionable information.
• Predictive techniques, such as neural networks and decisiontrees , help anticipate behavior and events.
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 9/49
Why the Emergence of “Big Data”?
• Expectations for accountability to stakeholders
• Demands for evidence to guide and support decision-making
• Finding metrics that matter to institutions AND individuals
• Technology platforms provide a means to the end .
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 10/49
Where are we headed? Business ModelsProvide Guidance
Courtesy Phil Ice
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 11/49
Big Data and Analytics andFrameworks, Oh, My
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 12/49
BIG DATA AND ANALYTICS ARETAKING HIGHER EDUCATION BYSTORM
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 13/49
Where to Begin?????
• Uncertainty about where to start
– No established industry best practice about what tomeasure
–No established industry best practice around methodology
• Institutional Culture, Learning Culture and Status Quo
– Enterprise concern about what the data will show
– Competing priorities and lack of incentive for collaboration
between different groups• Siloed data across the enterprise doesn’t help.
13
Sage Road Solutions LLC
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 14/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 15/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 16/49
Making Data Matter
Gatherthe data
Turn thedata into
information
Use theinformation tohelp learners
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 17/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 18/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 19/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 20/49
Institutional Partners
American Public UniversitySystem*Ashford UniversityBroward CollegeCapella UniversityColorado Community CollegeSystem*Lone Star College SystemPenn State World CampusRio Salado College*Sinclair Community College
Troy UniversityUniversity of Central FloridaUniversity of Hawaii System*
University of IllinoisSpringfield*University of MarylandUniversity College
University of Phoenix* Western Governors University
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 21/49
Predicated on a frameworkof common data definitions
• Common data definitions at the foundation ofreusable predictive models and meaningfulcomparisons.
• Common data definitions openly published viaa cc licensehttps://public.datacookbook.com/public/institutions/par
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 22/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 23/49
Multi-institutional data
InstitutionalData
College Data
ProgramData
Classroom/Instructor
Data
Student Data
LMSDATA
33 Variables
and“common”definitionsfrom POC
>70 variablesand growingduringimplementation
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 24/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 25/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 26/49
What are we going to DOwith what we’ve learned????
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 27/49
Some of PAR’s “Products”
V a l i d a t e d M u
l t i -
I n s t i t u t i o n a l
D a t a s e t
Reflective Report
BenchmarkReports
Aggregate Models Policy
InstitutionalModels Local Intervention
Student WatchList
ComparativeInterventions
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 28/49
Actionable Predictive Models
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 29/49
PAR Student Success Matrix
Powerful Framework for benchmarking studentservices and interventions
Q ifi d i i ff i
Q ifi i f I i Eff i
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 30/49
Quantified intervention effectivenessresultsQuantified intervention effectiveness results
Quantification of Intervention Effectiveness
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 31/49
Reusablepredictivemodels
Common Definitionsof Risk
Student levelwatch lists for
targetedinterventions
Multi-Institutional collaboration
Measurableresults
PREDICT
ACT
RESULTS
Common Definitionsof interventions
Scalable cross-institutional improvements
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 32/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 33/49
THANKS for your interest
http://parframework.org
http://wcet.wiche.edu
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 34/49
Big Data
&UCF Student
Success1
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 35/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 36/49
An Information Architecture
Policy, security, technology infrastructure,software, and peopleHierarchy of users and information needsHierarchy of tools and methodsFull-service to self-service supportIn support of information-driven planningand decision making
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 37/49
Analytics / Data Science
The extraction of hidden predictiveinformation from large databases◦ determination of “rules” working in the target
environment, but hidden in the data◦ future events, trends, behaviors◦ can “tag” individuals ◦ predictive capabilities
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 38/49
Barriers
Lack of executive vision or familiarityInability to associate important businessproblems with big data solutionsUsers or executives rooted in a“retrospective” or “green bar” mentality CostNo data warehouse or analytical toolsData quality issues“Uncollected data cannot be analyzed”
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 39/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 40/49
Student Success Initiative Goals
Increase student completion ratesReduce time to degreeMinimize excess credit hour accumulation
7
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 41/49
8
BIGDATA
DEGREEPROGRAMSUPPORT
INTERVENTIONS
PROGRESS
P.R.O.G.R.E.S.S. – Probing to Remove Obstacles toward Graduation and Retention for Enrolled Student Success
PeopleSoftDegree Audit
Mapping &Tracking
Core ServicesIntervention
SupportPrograms
Intervention
AcademicSupport
ProgramsIntervention
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 42/49
Different Levels of Insight
1. How many logins, page views,and other metrics haveoccurred over time?
2. What were the coursecompletion rates for aparticular program over time?What were the attributes ofthe students who didn’tsuccessfully complete?
3. Which tools are being used incourses the most?
1. Which students are exhibitingbehaviors early in the semesterwhich put them at risk for
dropping or failing a course?2. What is the predicted course
completion rate for a particularprogram? Which students arecurrently at risk for completingand why?
3. Which tools and content in thecourse are directly correlatedto student success?
Descriptive Analytics Predictive Analytics
9
Civitas Learning and PAR
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 43/49
Civitas Learning and PARProject: Insights from Big Data
Translate complex data into real-time, personalizedrecommendations to inform decisions and
interventions thatlead to student success
10
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 44/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 45/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 46/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 47/49
8/11/2019 Era of Big Data and Predictive Analytics in Higher Education
http://slidepdf.com/reader/full/era-of-big-data-and-predictive-analytics-in-higher-education 48/49
15
top related