eo innovation workshop craig rispin business futurist

Holding Slide

Craig Rispin CSP

We Are Going to Learn How to Innovate...

An Innovation Program That is Cost-Reducing and

Revenue-Building(has a ROI)

C.D.R.U.Innovation Program

But We are Going to Have Fun Today Because This

Session is Gamified...

What is Gamification?

Television Has Been Massively Gamified

So Today...

There Will Be a Score

There Will Be Rules

There Will Be Time Limits

There Will Be Artifacts

So First You’ll Need to Create Your Team

For 1 Point:Each Person at Your Table Gets a Number and Remembers it.

#1 Person has the Closest Birthday to Today

For 1 Point:Your Number is Your Team -

Go Sit with Your Team.Play Scissors-Paper-Rock to Choose a Project Manager

For 1-10 Points: Choose Your Impressive

Team NameCreate Your Team Shield

Why?You Have to Know What Your Organization Values Before

You Can Innovate

Your Team Shield

Future Innovation

Leadership Business

CreativeGenerous

FutureTrendsThe Group The

Know First • Be First • Profit First

FutureTrendsThe Group The

Know First • Be First • Profit First

For 1-10 Points: Choose Your Impressive

Team NameCreate Your Team Shield

You Have 20 Minutes

Do You Have the Right Members on Your Innovation Team?

You Must Have the Right Members on Your

Innovation Team

The Biggest Mistakes Companies Make on

Innovation Programs

There are Only 3 Simple Tasks for the CEO

Get the Right People on the Train

Give Permission

Eliminate Barriers

There are Lots of Roles on an Innovation Team

10 Faces of Innovation

Next Challenge:Identify Who’s On

Your Innovation Team

Do You Have the Talent?Or Will You Ask for Help?

The Day I Met Jack Welch

(CEO of GE at the Time)

EmployeesCustomersSuppliersAdvisors

He is a business consultant, author, and public speaker who is globally recognized as an expert on innovation, design thinking, organization design, and related business topics.

He received the “Delbert J. Duncan citation as the year’s Top Marketing Scholar.

He earned an MBA in 1983 at Haas School of Business at the University of California.

The Author

Tom Kelley

The Learning Personas

The Organizing Personas

The Building Personas

Three Categories

The Learning Personas

The Organizing Personas

The Building Personas

Three Categories

The Learning Personas

Personas are driven by the idea that no matter how successful a company is, no one can afford to be complacent.

Today’s great idea may be tomorrow’s anachronism.

The learning roles remind the organization not to be smug about what you “know”.

People who adopt the learning roles are humble enough to question their own worldview, they are open to new insights everyday.

The Learning Personas

Anthropologist Experimenter Cross-Pollinator

The Anthropologist

This is the person who ventures into the field to observe how people interact with products, services, and experiences in order to

come up with new innovations.

The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life.

Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the

ability to "see" things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in

unusual places.

The Experimenter

.

The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas

tangible.

A calculated risk-taker, this person models everything from products to services to proposals in order to

efficiently reach a solution.

To share the fun of discovery, the Experimenter invites others to collaborate, while making sure that the entire

process is saving time and money

The Cross-Pollinator

The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break

new ground.

Armed with a wide set of interests, an avid curiosity, and an aptitude for learning and teaching, the Cross-

Pollinator brings in big ideas from the outside world to enliven their organization.

People in this role can often be identified by their open mindedness, diligent note-taking, tendency to think in metaphors, and ability to

reap inspiration from constraints.

The Learning Personas

The Organizing Personas

The Building Personas

Three Categories

The Organizing Personas

Individuals who are savvy about the process of organization.

Ideas should speak for themselves.

Ideas must continuously compete for time, attention, and resources.

Adopt process of budget and resource allocation as “politics” or “red tape.”

They recognize it as a complex game of chess, and they play to win.

The Organizing Personas

Hurdler Collaborator Director

The Hurdler

The Hurdler is a tireless problem-solver who gets a charge out of tackling something that's never been done

before.

When confronted with a challenge, the Hurdler gracefully sidesteps the obstacle while maintaining a

quiet, positive determination.

This optimism and perseverance can help big ideas upend the status quo as well as turn setbacks into an organization's greatest successes—despite doomsday

forecasting by shortsighted experts.

The Collaborator

The Collaborator is the rare person who truly values the team over the individual.

In the interest of getting things done, the Collaborator coaxes people out of their work silos to form

multidisciplinary teams.

In doing so, the person in this role dissolves traditional boundaries within organizations and creates

opportunities for team members to assume new roles.

More of a coach than a boss, the Collaborator instills their team with the confidence and skills needed to

complete the shared journey.

The Director

The Director has an acute understanding of the bigger picture, with a firm grasp on the pulse of their

organization.

Subsequently, the Director is talented at setting the stage, targeting opportunities, bringing out the best in

their players, and getting things done.

Through empowerment and inspiration, the person in this role motivates those around them to take center

stage and embrace the unexpected .

The Learning Personas

The Organizing Personas

The Building Personas

Three Categories

The Building Personas

These are personas that apply insights from the learning roles and channels.

They impose empowerment from the organizing roles to make innovation happen.

When people adopt the building personas, they stamp their mark on the organization.

These people are highly visible.

The Building Personas

Experience Architect

Storyteller

Set Designer

Caregiver

The Experience Architect

The Experience Architect is that person relentlessly focused on creating remarkable individual experiences.

This person facilitates positive encounters with your organization through products, services, digital

interactions, spaces, or events.

Whether an architect or a sushi chef, the Experience Architect maps out how to turn something ordinary into something distinctive—even delightful—every chance

they get.

The Set Designer

The Set Designer looks at every day as a chance to liven up their workspace.

They promote energetic, inspired cultures by creating work environments that celebrate the individual and

stimulate creativity.

The Set Designer makes adjustments to a physical space to balance private and collaborative work opportunities

In doing so, this person makes space itself one of an organization's most versatile and powerful tools.

The Storyteller

The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation.

This person goes beyond oral tradition to work in whatever medium best fits their skills and message:

video, narrative, animation, even comic strips.

By rooting their stories in authenticity, the Storyteller can spark emotion and action, transmit values and

objectives, foster collaboration, create heroes, and lead people and organizations into the future.

The Caregiver

The Caregiver is the foundation of human-powered innovation.

Through empathy, they work to understand each individual customer and create a relationship.

Whether a nurse in a hospital, a salesperson in a retail shop, or a teller at an international financial institution, the Caregiver guides the client through the process to

provide them with a comfortable, human-centered experience

Your Challenge:You’re Going to Launch a

New Smartphone App

Come Up With a Creative Actions You’ll Contribute Based On Your Face of

Innovation Role. By Yourself Quietly, Write as Many Ideas

You Can in 20 min.Then Take 3 min Each to Share Your

3 Best Ideas with Your Team

Project Managers - Choose Your Top 3 Ideas from Your Team - Share Your

Innovation Face and Your IdeasCraig Will Award 1-10 Points Based

Totally on His Biased Opinion

The Anthropologist

This is the person who ventures into the field to observe how people interact with products, services, and experiences in order to

come up with new innovations.

The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life.

Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the

ability to "see" things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in

unusual places.

10 Types of Innovation

Here is Your Next Challenge:

Map Out Your Innovation Year Plan

Start By Everyone Folding Paper in

12 Boxes

Label the Boxes in Order for Your Own

Organization for the Year

Find a Resource(a Person, Book, Website, Video, Etc.) to Help for Each Month

Your Score Will Be How Many Resources You

Can Locate

#1 Apple

“Craig fail quickly!”

#2 Google

“Craig manage the innovation funnel.”

Idea GenerationIdea Assessment and Evaluation

Development Commercialization

The Innovation Funnel:For every 1,000 new ideas, 100 have potential, 10 get developed,

and 1 becomes a success!

The Innovation Funnel

Ideas and Creativity are the Raw Materials of Innovation

But Few People Have Ever Attended a Creative Thinking or Innovation Course

Brainstorming is the One Method Most Mentioned

But There are Many, Many More Thinking Systems:

Edward de Bono’s 6 Thinking Hats, Lateral ThinkingMetaphorical Thinking, SCAMPER, TRIZ

Bake Your Innovation Cake

Preheat the Oven

Gather Your Ingredients

Measure & Mix

Bake

Icing

Preheat

Preheat - TED.com

Gather

Gather - Idea Jam

Measure & Mix

Gather - Obama’s CTO

Bake

Bake - Rapid Prototyping

Starwood’s aloft Hotel Brand

Icing

The Icing?Implementation

Business Strategy & Open Innovation

Can You Answer These 5 Q’s?

What is your winning aspiration?

Where will you play?

How will you win?

What capabilities must be in place?

What management systems are required?

Open Innovation

A.G. Lafley on Open Innovation

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