entrepreneurship 101: marketing communications with mark evans

Hey, Pay Attention to Me! Marketing for Startups

Marketing Goals

Who Are You?

Who Are You?

What Do You Do?

Who Are You?

What Do You Do? What Problem Do You Solve?

Who Are You?

What Do You Do? What Problem Do You Solve? What’s In It For Me?

The “Mom Test”

A Good Foundation

Competitive Positioning

Your Web Site (aka The Workhorse)

Home Page

Instant Gratification

Home Page

Instant Gratification No Grit

Home Page

Instant Gratification No Grit Clear Calls to Action

Home Page

Instant Gratification No Grit Clear Calls to Action User-friendly navigation

Love Your Data

What about Social Media?

Thought Leadership

Feedback

Competitive Intelligence

Content Creation

Media/PR Relations

Customer Service

The Benefits

Target Audience

Bang for the Buck

Competitors Why?

Resources

Key Considerations

PR

Rule #1 PR = Media/Blog Coverage

Rule #2 Don’t Hire a PR Agency ….at least not right now

Rule #3 Do Your Own PR

Tools

The Best PR Pitch is……

Branding

Creativity Counts

Give Away Your Insight