enter 2011 inspiration

Inspiration: how to attract clients to our destination

@joantxo Llantada#Enter2011

http://www.personalizemedia.com/garys-social-media-count/

Google me, pleasejoantxo@gmail.com / llantada_jua@gva.es

@joantxo

http://www.linkedin.com/in/joantxollantada

http://www.facebook.com/joantxo

http://e-turismo.blogspot.com

www.slideshare.net/joantxo

http://picasaweb.google.com/joantxo

http://joantxo.podomatic.com/

http://es.youtube.com/user/joantxollantada

2.200 billions internet users, 30%

4.500 billions of cellulars, 6/10

2013 there would be 6,7 billions of cellular, 4 of them smart phones

250.000 apps Twitter API

300.000 iPhone apps, 10.000 Blackberry apps20.000 Android apps

IPad 14 millions in 2010 and +11.000 apps

+ 2.000 billions of downloads in Itunes

• 94% France, 91% Germany and 95% Britain are now using the web in ONE of the steps of the shopping process

• 59% France, 65% Germany and 71% Britain are now using the web in ALL of the steps

• Average of webs that are visiting 4’3 in France, 5’1 in Germany and 4’2 in Britain

Inspiration Booking Travel Share Compare Planning

By 2015, 50% of the European travelers will use smartphones in the research and booking process. Source: Euromonitor

adprosumersadvertiser + producer + consumer

Where are the tourist going?

Strategy 2.0

Marketing Mix – 5 Ps

Product

•Design

•Technology

•Usefullness

•Convenience

•Value

•Quality

•Packaging

•Branding

•Accessories

•Warranty

Price

Strategies:

Skimming

Penetration

Psychologiacla

Cost-Plus

Loss leader, etc.

Place

•Retail

•Wholesale

•Mail order

•Internet

•Direct sales

•Perr to peer

•Multi-Channel

Promotion•Special offer

•Advertisements

•Endorsements

•Usertrials

•Direct marketing

•Leaflets/posters

•Free gifts

•Competions

•Joint ventures

Target

market

Marketing Mix – 5 Ps

Target

market

Product

•Design

•Technology

•Usefullness

•Convenience

•Value

•Quality

•Packaging

•Branding

•Accessories

•Warranty

Promotion•Special offer

•Advertisements

•Endorsements

•Usertrials

•Direct marketing

•Leaflets/posters

•Free gifts

•Competions

•Joint ventures

Place

•Retail

•Wholesale

•Mail order

•Internet

•Direct sales

•Perr to peer

•Multi-Channel

Strategies:

Skimming

Penetration

Psychologiacla

Cost-Plus

Loss leader, etc.

Price

•Employees

•Management

•Culture

•Customer service

People

Marketing Mix – 7 Ps Product

•Design

•Technology

•Usefullness

•Convenience

•Value

•Quality

•Packaging

•Branding

•Accessories

•Warranty

Price

Strategies:

Skimming

Penetration

Psychologiacla

Cost-Plus

Loss leader, etc.

Promotion•Special offer

•Advertisements

•Endorsements

•Usertrials

•Direct marketing

•Leaflets/posters

•Free gifts

•Competions

•Joint ventures

People

•Employees

•Management

•Culture

•Customer service

Process

•Especially

relevant tio

service industries

•How are

services

consumed?

Place

•Retail

•Wholesale

•Mail order

•Internet

•Direct sales

•Perr to peer

•Multi-Channel

Physical enviroment

•Smart

•Run-down

•Interface

•Comfort

•Facilities

Target

market

ºLong tail +Blue Ocean Strategy

Inspiring 2.0

Influentials are storytellers

• Generate advocates and lovemarks of our brands:

• Brand story• Brand essence • Brand value proposition

– Formula: great product + (promise + confirmation) = lovemarks

The story is more powerfull than the brand, best story wins. Tom Peters

June 2009

April 2010

April 2010

May 2010

What is a blogtrip?

#blogtripF1 #blogtripFIB

Networking

Traditional media?, no thanks!

Be relevant my friend !

Crowsourcing

Wiki of the #blogtripF1

Building the strategy together

We are smarter than me

"Tell me and I’ll forget. Show me and I might remember. Involve me and I’ll understand.“ Benjamin Franklin

ROE: return of engagement

Conversation is on, from minute cero, and still go on

67 % of twitter users who become followers of a brand are more

likely to buy that brand’s products

‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to Buy, Recommend,’ press release, March 10, 2010.

More than 400 pictures11 post with more than 19.000 visitors

1 post, more than 200.000 visitors

37 videos/5.693 views 4 post, more than 1.400.000 visitors

The ROI. X X X X The ROE: Return of Engagement

July 19th, 2010

Tribes, Seth Godin. October 1, 2010

Just yesterday !!

"We should all be concerned about the future because we will have to

spend the rest of our lives there. “. Woody Allen

Think tank travel

@abigailking @alastairmck @arantxar @isabellestravel @johnonolan @minube@sblanco @solotraveler @travmag @victoriamdq @wildjunket @IsabellesTravel@jimmypons @JohnONolan @lasseweb20 @Ruralworker @sarahleetravels@terryleetravels @viajarcondiego @501places @adventuregirl @BrilliantTips@chicadelatele @csahuquillo @DTravelsRound @WhyGoSpain @WorldLillie@traveldudes @EverywhereTrip @velvetescape @edans @anapiccola @joantxo