ensuring supporters reach their targets

ENSURING SUPPORTERS

REACH THEIR TARGETS

Alison Griffin – Refugee Action

Hannah Miller – Christian Aid

THE SUPPORTER JOURNEY

• Registration: welcome email, fundraising pack and welcome phone call

• 4 weeks before event: email 1 and phone call 1

• 3 days before event: Good Luck phone call 2 and email 2

• 1 day after event: Congratulations email 3

• 3 weeks after event: sponsorship reminder email 4 and phone call 3

• 5 weeks after event: sponsorship chaser letter and phone call 4

• 6 weeks after event: email 5 with final thank you

USE OF THE PHONE

• The importance of the telephone

• Build up relationship through phone

calls

• Bite the bullet

• Look at 1:1 supporter fundraising

plans

YOU NEED A BUSINESS LIKE APPROACH

• Sponsorship statements

• 50% before the event, 50% after

• Payment plan

• Blacklisting

GO THE EXTRA MILE…

• Welcome video for every new registration

SOCIAL MEDIA – BEING PART OF A TEAM

• Ask for twitter handle at registration

• Guidelines for participants - Justgiving’s Sonny’s law:

after every action – CHER.

OTHER ONLINE SUPPORT

• Facebook takeovers!

• Blogs written by supporters

• Local celebrities coming to events

FITTING IN STRATEGICALLY

• Fits into wider strategy for income generation

• Cross-sell your events

• Your participants are really warm to your charity and

should be ready for a committed giving ask

• It’s free brand awareness

ANY QUESTIONS?