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ENGLISH 2 (ELG30605)A TALE OF TWO BUSINESSES – A
COMPARATIVEANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT
GEOGRAPHICAL LOCATIONS
GROUP MEMBERSTAN JIT KIM (0323854)JOSEPH SOH (0323887)
LOH WEN JUN (0323551)TEH WEI HONG (0323743)
THOMAS TING SHII KAI (0323962)CHRISTINA CHUA YI MEI (0323859)CAROL TANG NGIE BING (0323963)
DESCRIPTION OF THE
LED LIGHTINGSIN MALAYSIA
HISTORY OF LED
1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT, THIS DISCOVERY INITIALLY IS FORGOTTEN.
1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN OBSERVES THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE SUCCEEDING YEARS, FROM 1927 TO 1942, HE EXAMINED AND DESCRIBED THIS PHENOMENON IN GREATER DETAIL.
1935 THE FRENCH PHYSICIST GEORGES DESTRIAU DISCOVERS LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF THE RUSSIAN PHYSICIST, HE CALLS THE EFFECT "LOSSEW LIGHT". TODAY GEORGES DESTRIAU IS CREDITED AS THE INVENTOR OF ELECTROLUMINESCENCE.
1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT IS NOW POSSIBLE TO EXPLAIN LIGHT EMISSION.
1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP), DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED.
1971 AS A RESULT OF THE DEVELOPMENT OF NEW SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW COLORS: GREEN, ORANGE AND YELLOW. THE LED'S PERFORMANCE AND EFFECTIVENESS CONTINUES TO IMPROVE.
1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE GREEN SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER HE ALSO DESIGNS A WHITE LED..
1995 THE FIRST LED WITH WHITE LIGHT FROM LUMINESCENCE CONVERSION IS PRESENTED AND IS LAUNCHED ON THE MARKET TWO YEARS LATER.
2006 THE FIRST LIGHT-EMITTING DIODES WITH 100 LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN BE OUTMATCHED ONLY BY GAS DISCHARGE LAMPS.
2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE ALREADY BEING DEVELOPED UNDER LABORATORY CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD. TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN AS THE TECHNOLOGY OF THE FUTURE.
Description of the BUSINESS
Nitto Optotronics
Optotronic Semiconduct
or
VS(PUCHONG)
(PERAK)
Nitto Optotronics
B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar Puchong Jaya, 47170 Puchong, Selangor.
LOCATION
Nitto OptotronicsFound in 2010 (6 years)
Founder Group of Consortium
Main Service General lighting
DESCRIPTION• Two branch
• 500 employees• 25 current costomers MAIN
PRODUCTFUTURE PLAN
• Nitto LED Street Lights• Nitto LED HighBay Light• Nitto LED Flood Light• Nitto LED Round
Downlight• Nitto LED Light Bulb• Nitto Chromo-Spotlight
More type of• lightings• Streetlightschange from down lights to high bay light
Nitto Optotronics
Nitto LED Street Lights
Nitto LED HighBay Light
Nitto LED Round Downlght
Nitto LED HighBay Light
Nitto LED Street Lights
Nitto LED HighBay Light
Optotronic Semiconductor
Lot 10563, Jalan Perusahaan 3, Kemunting Industrial Estate, 34600 Kamunting Perak.
LOCATION
Found in 2000 (16 years)
Founder Group of Consortium
Few People Took Over 5 Years
Optotronic Semiconductor
DESCRIPTION• Three branch
• 650 employees• 2 current customers MAIN
PRODUCTFUTURE PLAN
• Auto Rear Lighting
• High automated line service by using robot
• Reduce number of labour cost
Optotronic Semiconductor
Auto Rear Lighting
Competitors ofNITTO OPTOTRONICS
NITTO OPTOTRONICS
PHILIPS
VS • Located in Petaling Jaya
• Prodeced lighting system• Lighting that feel
comfortable, productive and safe
• Beauty spaces and transform enviroments
• Deliver illumination expecrience
NITTO OPTOTRONICS
OSRAMVS • Located in Petaling Jaya
• One of the guiding lights• Prodeced lighting system• Semiconductor is standards
in the feild of illumination and visualization
NITTO OPTOTRONICS
GEVS • Located in Central of Kuala
Lumpur• Excellent quality • Offers client reduced cost
and lowered ion environment impact
Strategies Employed
Strategies EmployedQuality of Service
Quality of Products
BrighterLonger LifespanVarieties of GradeExplosion proofSaferEnergy efficiencyGreener to environment
Pricing
Services and Prodects
Provide standard service that every LED shop has such as delivery service
Provide multipple choice of products
Competitors ofOPTOTRONICS
SEMICONDUCTOR
NOCOMPETITO
R
COMPARATIVE SUMMARY
SIMILARITIESTYPE OF LIGHTINGS LED
TARGET/ACHIEVEMENT
Create LED lighting that have longer lifespan, brighter and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality
DIFFERENCENitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED YEAR 5 16FIRST PLACE COMPANY
ORIGIN Yes No
NUMBER OF BRANCHES 2 3NUMBER OF ESTIMATED
EMPLOYEES 500 650
NUMBER OF CLIENTS 25 2
REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions
MOTIVE Going green and eco-friendly to save environment
Being more safety, clean and quality
HOW OFTEN RELEASE NEW PRODUCT Every quarter of the year No new product
CONCLUSION
OBSTACLE FACED BY
NEW BUSINESS
Insufficient budget Certification of production
Competitors Everywhere
RECOMMENDATIONS
NITTO OPTOTRONICS
BranchesLocationTechnology
NITTO OPTOTRONICS
ProductCostAdvertisment
Bibliography 1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI Boulevard, Puchong, Selangor
2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing Plant P1 Kamunting, Perak
3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from http://www.skillsyouneed.com/write/report-writing.html
Reference1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com
2) Optotronics Semiconductor. (n.d). Retrieved from http://www.optotronic.net/about.html
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