engaging with the social web: a risks and opportunities framework
Post on 31-Dec-2015
26 Views
Preview:
DESCRIPTION
TRANSCRIPT
A centre of expertise in digital information management
www.ukoln.ac.uk
Engaging With The Social Web: A Risks and Opportunities Framework
Brian KellyUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Resources bookmarked using 'mcg-2009' tag Resources bookmarked using 'mcg-2009' tag
Email:b.kelly@ukoln.ac.uk
Twitter:http://twitter.com/briankelly/
Blog:http://ukwebfocus.wordpress.com/
http://www.ukoln.ac.uk/cultural-heritage/events/mcg-2009/http://www.ukoln.ac.uk/cultural-heritage/events/mcg-2009/
A centre of expertise in digital information management
www.ukoln.ac.uk
2
Renaissance West Midlands workshop, Feb 2009
Renaissance West Midlands workshop, Feb 2009
MLA East of England workshop, Nov 2008
MLA East of England workshop, Nov 2008
Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector
Concerns identified in discussion group sessions at various UKOLN 1-day workshops for the cultural heritage sector
A centre of expertise in digital information management
www.ukoln.ac.uk
3
The Challenges
Challenges
Resources
ExpertiseTime
Money
Understanding
Legal Issues IT Services
Colleagues
Management
Accessibility
Sustainability
Reliability
Culturalissues
Technical Issues
Interoperability
Privacy, DPA, FOI, ..
Council
A centre of expertise in digital information management
www.ukoln.ac.uk
4
Take-up Of New TechnologiesThe Gartner curve
Developers
Rising expectations
Trough of despair
Service plateau
Enterprise softwareLarge budgets…
Early adopters
ChasmFailure to go beyond developers & early adopters (cf Gopher)Need for:
• Advocacy• Listening to users• Addressing concerns• Deployment strategies• …
This talk looks at approaches for avoiding the chasm & reshaping the curve
This talk looks at approaches for avoiding the chasm & reshaping the curve
A centre of expertise in digital information management
www.ukoln.ac.uk
5
Let’s Be Realistic
Ning allows you to set up and manage your own social network. Sounds great, doesn’t it?
But:• Will it have the
momentum to support thriving discussion?
• Might it not just be an automated aggregator of content
Over-hyping expectations
A centre of expertise in digital information management
www.ukoln.ac.uk
6
Let’s Be Realistic
Want to provide a safe social networking environment?
You can with Ning.
But what of the pitfalls?
“Am I bovvered?”
Over-hyping expectations
A centre of expertise in digital information management
www.ukoln.ac.uk
7
Accessibility Concerns
Aren’t Social Web services:
• Inaccessible to people with disabilities?
• Break accessibility guidelines (WCAG)
• Leave us liable to be taken to court?
People with disabilities are using Social Web services
People with disabilities are using Social Web servicesPeople with disabilities are using Social Web services – as are disability activists
People with disabilities are using Social Web services – as are disability activists
DDA: Institutions must take ‘reasonable measures’ to ensure PWDs aren’t discriminated against. Is it discriminatory to fail to provide services?
Accessibility
A centre of expertise in digital information management
www.ukoln.ac.uk
8
Sustainability Concerns
What happens if Museum 2.0 services:• Are unreliable?• Change their terms and conditions (e.g start
charging)?• Become bankrupt
Things to remember:• Services may be unreliable e.g. Twitter• Market pressure is leading to changes to T&C – &
paid-for services may become free (e.g. Friends Reunited)
• Banks may go bankrupt too – but we still use them• Need for risk assessment and risk management
Sustainability
A centre of expertise in digital information management
www.ukoln.ac.uk
9
Interoperability Issues
What happens if Social Web services host your data and:
• You can’t get the data back out?• You only get the unstructured or
poor quality data back out?• You can’t get the comments,
annotations, tags out?
There’s a need to:• Ensure data export capabilities or• Upload data from an alternative
managed sources• Understand limitations of data export /
import and make plans around limitations
Interoperability
How do we share knowledge & experiences?
How do we share knowledge & experiences?
A centre of expertise in digital information management
www.ukoln.ac.uk
10
Deployment Strategies
I want to do use the Social Web but:
• The IT Services department bans it
• The council bans it• My boss doesn’t
approveArea of interest to UKOLN:
• “Just do it”• Subversive approach –
‘Friends of Foo’ if Foo can’t use it
• Encourage enthusiasts• Don’t get in the way
UKOLN briefing papers available with Creative Commons licence. (over 40 docs published)
UKOLN briefing papers available with Creative Commons licence. (over 40 docs published)
Organisational barriers
A centre of expertise in digital information management
www.ukoln.ac.uk
11
The Council Firewall
The reality:• Useful Web services do get
blocked• There is dodgy/illegal/
dangerous material on the Web
• It may be simple to have a blanket ban
Suggested approaches:• We can accept certain levels
of risks• More sophisticated
responses are needed• We should share the
approaches we’ve taken
New Internet access policy for childrenFrom December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact …
New Internet access policy for childrenFrom December 2008, children will be able to enjoy improved Internet access in all Portsmouth Libraries. The current “Walled Garden” arrangement will be discontinued. The Internet access offered will be similar to that provided in Portsmouth schools but we will also be allowing access to games, Web chat and social networking sites. For further information, please contact …
Feel free to respond to blog post at <http://blogs.ukoln.ac.uk/cultural-heritage/2009/02/24/access-to-social-sites-is-blocked/>
Organisational barriers
A centre of expertise in digital information management
www.ukoln.ac.uk
12
Deployment StrategiesInterested in using Web 2.0 in your organisation?Worried about corporate inertia, power struggles, etc?There’s a need for a deployment strategy:
• Addressing business needs• Low-hanging fruits• Encouraging the enthusiasts• Gain experience of the browser tools• Staff training & development• Address areas you feel comfortable with• Workflow processes• Impact analysis and assessment• Risk and opportunity management strategy• Critical Friends & friendly critics• Culture of openness• …
A centre of expertise in digital information management
www.ukoln.ac.uk
13
Headlines For 2010?
“Tories Win General Election”
“Drastic Cuts in Public Sector Funding”
“Market place to have increased role in public sector”
“Review of public sector Web services”
“Digital Lame Ducks condemned”
A centre of expertise in digital information management
www.ukoln.ac.uk
14
Critical Friends
JISC U&I programme is encouraging establishment of “Critical Friends”
See <http://critical-friends.org/>See <http://critical-friends.org/>
Paul Walk (UKOLN) was described as a ‘critical friend’ of JISCSee <http://dev8d.jiscinvolve.org/2009/
02/10/five-minute-interview-paul-walk/>
See <http://dev8d.jiscinvolve.org/2009/02/10/five-minute-interview-paul-walk/>
But is such open debate encouraged?
See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>
See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>
A centre of expertise in digital information management
www.ukoln.ac.uk
15
Critical Friends / Friendly Critics
Critical Friends:• Have a mission to make projects succeed• Balance informal approach with critical eye• Maintain confidentiality, frankness, sensitivity &
independence• May have a funded role
Friendly critics:• No formal responsibilities• Willing to discuss and engage• Will appreciate sensitivities, constraints, …
Unfriendly critics & hostile opponents:• You know what they are!
A centre of expertise in digital information management
www.ukoln.ac.uk
16
Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
• Sharing experiences
• Learning from successes& failures
• Tackling biases• …
• Critical friends / friendly critics
• Application to existing services
• Application to in-house development
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
17
Using The Framework
Use of approach in two scenarios: use of Twitter & Facebook
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
Community support
Rapid feedback
Justify ROIOrg. brand
Community-building
Low?
Twitter for individuals Organisational Fb Page
Marketing events,…
Large audiences
Ownership, privacy, lock-in
Marketing opportunity
Low?
Critical friends:• Paul Walk / Brian
Kelly blog posts)• MCG
discussionsLearning
• UKOLN cultural heritage guest blog post
• Conferences• Papers• …
Note personal biases!Note personal biases!
A centre of expertise in digital information management
www.ukoln.ac.uk
18
Use The Framework Yourself
Feel free to you apply framework to:
• Services you’re planning
• Existing services• Large scale
initiatives (e.g. Creative Spaces)
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
What is the purpose? Who are the users?
What are the benefits? To whom?
What are the risks? To whom?
What are the risks of doing nothing?
What are the costs – to developers, to users,…
Remember the biases! Is the service really intended to sustain the service provider?
Remember the need for the critical friend and the need for sharing?
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Sharing Your Experiences (1)
There’s now an even greater need to share ideas, plans, decisions:
• Rapidly changing technical environment
• Best practices now yet established
• Changing political context
• …Developers at COPAC service use a blog to share technical decisions, experiences, etc.
Developers at COPAC service use a blog to share technical decisions, experiences, etc.
A centre of expertise in digital information management
www.ukoln.ac.uk
20
Sharing Your Experiences (2)
Guest blog posts on UKOLN’s cultural heritage blog provide opportunity for sharing experiences
Note that PR-pieces are not welcome!
I knew nothing of blogs back then, and nor did our local authority. There were certainly no policies on them at the time, but a suggestions from one of our e-business staff led me at first to open a MySpace account. But this didn’t look good, so Google’s Blogger was tried instead.
I knew nothing of blogs back then, and nor did our local authority. There were certainly no policies on them at the time, but a suggestions from one of our e-business staff led me at first to open a MySpace account. But this didn’t look good, so Google’s Blogger was tried instead. So great were our webstats submitted under the now-
superceded system of “Best Value Performance Indicators” reported by local authorities, that the Audit Commission even questioned their veracity.
So great were our webstats submitted under the now-superceded system of “Best Value Performance Indicators” reported by local authorities, that the Audit Commission even questioned their veracity.
.. they declared our figures unsuitable for reflecting website usages by museums. … this decision might put the viability of the whole project into question … this could be a case of the statistics-gathering tail wagging the audience-focussed dog. But common sense prevailed …
.. they declared our figures unsuitable for reflecting website usages by museums. … this decision might put the viability of the whole project into question … this could be a case of the statistics-gathering tail wagging the audience-focussed dog. But common sense prevailed …
A centre of expertise in digital information management
www.ukoln.ac.uk
21
Let The Public Know
“The paper sets out to answer this question by way of original research and experimentation on real data sets of museum objects, obtained from a number of UK museums by way of a Freedom of Information request.”
“The paper sets out to answer this question by way of original research and experimentation on real data sets of museum objects, obtained from a number of UK museums by way of a Freedom of Information request.”
Frankie Roberto as a friendly critic
Social services, communities, etc. are now being used to seek evidence of value-for-money. We need to be able to demonstrate appropriate processes are in place.
Social services, communities, etc. are now being used to seek evidence of value-for-money. We need to be able to demonstrate appropriate processes are in place.
A centre of expertise in digital information management
www.ukoln.ac.uk
22
Openness & The Sector
We are experiencing:
• Promotion of culture of openness (e.g. Creative Commons)
• Political pressures for public sector to be ‘transparent’
• Legislation such as FOI
Implications for museums:
• Opening up data can enhance access, support innovation, …
• Need to be open about our policies, decisions, …
• This can enhance museum values of trust
A centre of expertise in digital information management
www.ukoln.ac.uk
23
The Risks
Open government data:• Allows greater
accountability to the public (friends & enemies)
• Enables ‘mashup maestros’ to visualise the data
A map of MPs expenses claims – click on tag to get MPs name
A centre of expertise in digital information management
www.ukoln.ac.uk
24
What You Can Do
You can:• Seek to open up your data (and start on
the easy aspects – your slides, perhaps)• Open up your development processes• Build on a culture of sharing ..• …but go beyond the MCG JISCmail list • Regard an FOI request as an opportunity
to be welcomed
A centre of expertise in digital information management
www.ukoln.ac.uk
25
The future is exciting - but Curator Sapiens will need to address the challenges.
Conclusions
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
top related