engaging with stakeholders
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Engaging with stakeholders
Presentation to SAFESPUR workshop3 July 2007Jon Phillips
NDA Communications Director
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Agenda
• The NDA• Approach to stakeholder
engagement• National Stakeholder
Group• Site-based consultation• The NDA web site• Lessons learnt• Conclusion
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The NDA• NDPB established in 2005
• Remit to clean up the civil public sector nuclear legacy
• Sites and facilities built from 1940’s onwards
• Annual funding of ~£2.8Bn
• Based in West Cumbria
• Responsible for 20 former UKAEA and BNFL sites & integrated waste strategy
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NDA Strategic Priorities• Safety, security and environmental performance
• Hazard reduction
• Securing a stable funding environment
• Stakeholder engagement and meeting socio-economic
obligations
• Delivering value for money from our contractors
• Developing integrated waste solutions
• Maximising income to offset the cost of decommissioning
• Building an effective industry through competition, skills and
R&D
• Developing the NDA into a world class organisation
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Changing perceptions
Government expectations:
Openness, transparency and pro-active stakeholder engagement
NDA mission statement:To deliver safe, sustainable and publicly acceptable solutions to the
challenge of nuclear clean-up and waste management. This means:
• Never compromising on safety or security• Taking full account of our social and environmental responsibilities• Always seeking value for money for the tax payer• Actively engaging with stakeholders
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Stakeholder Definition
Any individual or organisation that has a declared interest in the
activities of the NDA
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Stakeholder categories
Assessing stakeholders
• Formal role in approving, supporting or assessing proposed actions or performance of NDA
Participating stakeholders
• Major contribution to ensure the success of NDA
Influencing stakeholders
• Potential to influence the strategy and direction of the NDA.
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NDA charter
Commitment to
• Be open and transparent
• Make information available
• Listen to comments
• Engage and consult
• Support Site and National group
• Provide briefing/training
• Hold meetings in public places
• Pay out of pocket expenses
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National Stakeholder Group
• Meets twice per year• Members representing
• Each Site Stakeholder Group• UK Government departments
& regulators• National NGOs• NDA and nuclear industry• Overseas stakeholders
• Independently facilitated• Funded by NDA• National strategic issues
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Issues Groups
• Materials Issues Group
Scrutinise NDA’s strategic objectives & decision making processes on management of nuclear materials & spent fuel
• Waste Issues Group
Reporting to NSG, identify issues and challenge/advise on Waste strategies & plans acting as a sounding board
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Review & emerging results
• Future engagement
• To be Issue led
• Use different methods
• Involve more people & Communities
• Improve communications
• Enhance NDA culture
• Expect wholesale change
• Keep under review
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Site End States consultation
• A valuable experience but -
• Needs to be clear guidance
• Greater consideration given to the resource impact
• A better audit trail
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The NDA website
• Began as a staff recruitment tool
• Now the primary method of engaging with stakeholders
• Revamped in April to take account of user views
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Move to a Stakeholder Tool – Different Audiences
• Recognise different audiences:• Local Site Stakeholders• Contractors• Employees• Non-Governmental Organisations• Politicians• Press/Media
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A News Channel
• News Alert Service• Stakeholders subscribe via
NDA website• Web Alert sent via email to
registered stakeholders (1800+)
• RSS feed available• Press releases and news• “Dialogue” e-newsletter
available online and issued in PDF to stakeholders via website
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Live Web Cast Via NDA Website
• Low, medium, and high bandwidth options
• Streamed for 3 months
• 548 requests for video clip
• CD-ROM version available
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Web Chat
• Another means of engaging stakeholders
• Scheduled online chat facility• NDA panel responded to stakeholder
questions online in real-time• Transcript of chat posted on NDA
website
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Online Consultation• Enables stakeholders to register once for
responding online to all NDA consultations• All responses automatically collated according to
specific issue within consultation
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NDA Stakeholder AuditJan 2006
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15-Mar-06Opinion Leader Research, 5th Floor, Holborn Gate, 330 High Holborn, London, WC1V 7QGTel: 020 7861 3080 Fax: 020 7861 3081 Website: www.opinionleader.co.uk
74%74%74%75%84%85%93%
3.8
3.3
4.4
3.8 3.9 3.83.9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Received NDA literature
Seen something in news
Personal contact w named ind
Received email from NDA
Visited NDA website
Attended ad hoc meeting/ event
Attended regular meeting/ event
Communication and Interaction
Base: 107
“Which of the following types of communication or interaction have you had with the NDA since it was formed in April 2005? For each, please give it a score between 1
(most negative) and 5 (most positive)”% who have had specific
communication type with NDA Mean score for specific type of communication (1=Poor, 5=Good)NDA’s strength
is their people
NDA Stakeholder Audit Jan 2006
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15-Mar-06Opinion Leader Research, 5th Floor, Holborn Gate, 330 High Holborn, London, WC1V 7QGTel: 020 7861 3080 Fax: 020 7861 3081 Website: www.opinionleader.co.uk
Preferred communication
71%
61%
49% 49%
37% 36%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Personal contactwith named NDA
individual
Regular meetingsor events
Provision of NDAliterature
Via email fromNDA
Ad hoc meetingsor events
Through NDAwebsite
Through press /press releases
Base: 107
“In the future, how would you prefer the NDA to communicate with you?”An opportunity to maintain
positive perceptions of NDA communications via personal
and face to face contact
NDA Stakeholder AuditJan 2006
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Lessons learnt
• No-one likes surprises
• Early warning and engagement
• Differentiate between communication and consultation
• Listen as much as you talk
• Challenge the experts to simplify language
• Build trust through personal contact
• Check you are being understood
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Research on Energy issues July 2006
Academic Experts 37%Official Scientists 25%Environmental Pressure Groups
22%
The Internet 7%The Media 4%Energy Companies 2%Government Ministers or MPs
1%
Don’t Know 2%
“Which of the following sources would you most trust to tell you the truth about thesafety or otherwise of nuclear power?”
Source: Populus
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Conclusion
• NDA signalled great change for the UK nuclear industry
• Accountable to Government, stakeholders & public
• Stakeholder engagement will remain at the heart of NDA delivery
• Without it we cannot achieve our mission
• Expect our contractors to do the same
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www.nda.gov.uk
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