engaging employees in online communities
Post on 29-Nov-2014
1.036 Views
Preview:
DESCRIPTION
TRANSCRIPT
Fujitsu’s Experience
Graeme Mackay Head of Knowledge Management
Fujitsu UK & Ireland
Corporate Digital
Communities
Context
2
> 30 main service locations
UK & Ireland Region
Key business is delivery of IT Services ‘People intensive ‘ business - dependent on
highly skilled people Fast changing & evolving market
Revenue: £1.8bn
~11,500 employees
Mixed experience of traditional f2f communities
Last 12 months been pushing online communities - enabled by internal social platform
Purpose of Communities
3
People-centric
Improve CollaborationConnect People & Content
Find & Develop Expertise Give People a place to Meet & Share
Enhance Communication & Engagement
Enable Learning & Re-Use
Adoption Patterns
4
Global Corporate Challenge
Learning & Development Lean
‘Good cause’ communities flourish quickly & easily…
Children in Need Charity & Community initiatives
Existing / natural communities follow soon after…
Learning & Benefits
Online communities have low barriers to entry and exit
Success is by no means guaranteed Key dependency - good facilitator(s) Community members must be
engaged on a shared topic Must focus on clear benefits for
members Existing or natural communities are
early adopters But not always!
Not always easy to predict where successful communities will come from
Close down communities that don’t work
Where they work they provide real value to members
Lots of examples of unique interactions Seeing new models of communication
emerging Increased engagement from more
employees In some cases seeing a real sense of
excitement & enthusiasm Seeing early signs of changes to
working practices and behaviours
But there’s a long way to go…
5
6 FUJITSU EYES ONLY
top related