energy drink pres
Post on 13-Apr-2017
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BlopGet ready to go the speed of light
with the newest energy drink
What is an Energy Drink?
An energy drink is a type of beverage containing stimulants, such as caffeine, which provide mental and
physical stimulation.
Blop is not your parents energy drinkIt’s the new beverage in town
What makes Blop better?
Product PromiseBlopBe the coolest, healthiest, and best tasting energy
drink on the market!Blop
Produce a superior product than our competitors! BlopSatisfy our customers needs!
Why do consumers continue to purchase our competitor’s products?
Our Competitors
Pros5 hour energy
low caleasy to drinklong lasting energy
Red BullExtremely well known brandSmaller i.e. less cals
Rockstar EnergyOffers large affordable beverages
MonsterAnother cheap alternative
Cons5 hour energy
Small b/c it tastes awfulDevoted an entire ad campaign with
grand prize to find the best mixer for the beverage
Red BullExpensiveRockstar EnergyHIgh calorie content Foul tastingMonsterAlso high caloriesNot as good as red bull
Why is Blop better?
AffordableMultitude of flavors and natural stimulants
Its TastyGreat as a mixer for adult beverages!s
How will we spend our budget?
$$$
There are many ways we could spend the money, but we have focused our attention on a few specific items.
Tent
Cost around 100-200$ plus extra for Blop logo
Giant Inflatable Can
Would cost several hundred to a thousand dollars depending on several variables.
Custom Flag
Costs around 100$
How will we reach consumers?
POE
With these items we will use point of entry marketing to introduce students to our new
product on a section of Guadalupe street, also known as “the drag,” in Austin, Tx.
Guadalupe Street aka “The Drag”
University of Texas at Austin
Guadalupe Street
This street sets the western boundary of UT’s 40 acre campus. Here we will be able to set up areas where students can interact with our brand, try our beverage, and see for themselves why they should Blop it!
#Blopit!This term will spearhead our efforts for marketing campaign over the next several months. We will launch the hashtag over various social media outlets before hosting physical events.
Timeline
Intro of #Blopit!
Several weeks
Continue to build hype for Blop until we reach optimal levels of interest.
Begin having events on “the drag.”
Have quantifiable results to see how students like the beverage and determine if we should make a request for additional funding.
Review Our $1000 campaign will be used to increase awareness for the brand, encourage consumers to at least try the product, and hopefully establish a loyal fan fan base.
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