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EMPLOYING ANALYTICS TO DRIVE RESULTS

June 25, 2019

TOPICS:• Overview

• Core IP Analytics GroupingsPatent preparation/maintenance- Rachel Smith

Portfolio Strategies- Tiffany Fidler

Enforcement/Monetization strategies- Sangeeta Gandhi Shah

• Q&A

2

PATENT PREPARATION AND MANAGEMENT RACHEL SMITH

•Examiner Metrics may be used to guide prosecution decisions

Appeal v. RCE

Interviews

Appeal Forwarding Fee

ANALYTICS-BACKED PROSECUTION

4

ANALYTICS: EXAMINER METRICS

5

ANALYTICS-BACKED PROSECUTION

ANALYTICS-BACKED PROSECUTION

6

ANALYTICS-BACKED PROSECUTION

7

ANALYTICS: EXAMINER METRICS

8

ANALYTICS-BACKED PROSECUTION

ANALYTICS: EXAMINER METRICS

9

ANALYTICS-BACKED PROSECUTION

•Analytics may be used to

Compare outside service providers

• Allowance rates

• Average actions to disposition

• Claim change from issuance to allowance

FIRM AND CLIENT ANALYTICS

10

ASSIGNEE STUDY

11

Firm Applications Allowance Rate

Months to Disposition Office Actions Ind. Claim

ChangeDep. Claim

Change

Our Firm 260 94% 21.3 1.7 0.1 -2.1

Firm A 172 92% 27.9 2.3 0 -0.6

Firm B 117 77% 24.6 1.8 0 -1.1

Firm C 73 82% 26.1 2.1 0 -0.5

Firm D 73 94% 24.4 1.5 0.1 -1.5

ASSIGNEE STUDY

12

Firm Applications Allowance Rate

Months to Disposition Office Actions Ind. Claim

ChangeDep. Claim

Change

Our Firm 260 94% 21.3 1.7 0.1 -2.1

Firm A 172 92% 27.9 2.3 0 -0.6

Firm B 117 77% 24.6 1.8 0 -1.1

Firm C 73 82% 26.1 2.1 0 -0.5

Firm D 73 94% 24.4 1.5 0.1 -1.5

ASSIGNEE STUDY

13

Firm Applications Allowance Rate

Months to Disposition Office Actions Ind. Claim

ChangeDep. Claim

Change

Our Firm 260 94% 21.3 1.7 0.1 -2.1

Firm A 172 92% 27.9 2.3 0 -0.6

Firm B 117 77% 24.6 1.8 0 -1.1

Firm C 73 82% 26.1 2.1 0 -0.5

Firm D 73 94% 24.4 1.5 0.1 -1.5

•Extenuating circumstances may lead to varying statistics acrossclients and firmsAmount of foreign prosecution corresponding to the US case

Country of origin

Technologies that differ across firms

FIRM AND CLIENT ANALYTICS

14

•Analytics may be used toReview competitor trends

• Identify abandonment rates by technology class

Review your portfolio to identify higher value patents

• Number of citations

USING ANALYTICS TO REVIEW MAINTENANCE FEES

15

$2,3

52,2

00

$3,4

63,5

00

$4,8

17,6

00

$4,7

09,7

00

$4,9

11,8

00

$7,1

95,4

00

$9,7

56,6

00

$8,4

68,7

00

$7,2

52,0

00

$11,

033,

400

2 0 1 8 2 0 1 9 2 0 2 0 2 0 2 1 2 0 2 2 2 0 2 3 2 0 2 4 2 0 2 5 2 0 2 6 2 0 2 7

COMPANY A 10 YEAR MAINTENANCE DATASeries1

USING ANALYTICS TO REVIEW MAINTENANCE FEES

16

PORTFOLIO MANAGEMENT TIFFANY FIDLER

BENCHMARKING, LANDSCAPING, AND ANALYSIS

Own Portfolio

Known Competitor Benchmarking

New Competitor Identification

CITATION PYRAMID

TREND IDENTIFICATION AND MANAGEMENT

Grants vs abandonments by technical area

CPC Class

No. P

aten

ts

Chart By CPC Class

3 3 3 3 3 31 5 70 1 1

74

192

236

97104

39

109

373

72

50

288

89

2 4 0

78

15

1

54

204

59

302

328

19

28

213

53

1

Ford NPA Q4 2018 Fees Due Ford PA Q4 2018 Fees Due Ford 2014-2017 Grants Toyota 2014-17 Grants Toyota Aban Cases 2016-2018GM 2014-17 Grants GM Aban Cases 2016-2018

0

100

200

300

400

50

150

250

350

com.AcclaimIP.www: Source

VISUAL MAPPING

Relecura

ENFORCEMENT/MONETIZATION STRATEGIES

SANGEETA GANDHI SHAH

Ameranth, Inc. v. Domino’s Pizza LLC.

GKN Automotive LTD. v. JTEKT Corporation

Background/Pendency

23

Ford Global Technologies, LLC v. New World International Inc et al TXND-3-17-cv-03201

BACKGROUND/PENDENCY

24

Ameranth, Inc. v. Domino’s Pizza LLC.

GKN Automotive LTD. v. JTEKT Corporation

MOTION OUTCOME/RULINGS

EXPERT WITNESS

• Create dossier of potential experts

• Super-vetting

• Minimize risk of Daubert challenges

26

CITATION PATTERNS

27

EMERGING TECHNOLOGIES

28

PATENT ANALYSIS TOOLS

29

Sangeeta Shahsshah@brookskushman.com

CEO

Rachel Smithrsmith@brookskushman.com

Shareholder

Tiffany Fidlertfidler@brookskushman.comCo-Chair Patent Prosecution

30

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