employee relations chapter eleven. 11-2 employee communication the most valuable and important...

EMPLOYEE RELATIONS

Chapter Eleven

11-2

Employee Communication

The most valuable and important resource within an organization is its employees.

Employees are not one large homogenous group but are made up of subgroups with different interests, wants, issues and concerns.

In order to reach each subgroup, publics must be targeted and content related to specific needs, utilizing appropriate communication tools.

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Employee Communication Should Aim To: Be continuous, respectful, and candid to all

employees Be developed within a planned framework and

encourage participation consistent with the organization’s mission and philosophy

Inspire an open environment that is interactive, promotes shared meaning, and encourages diverse viewpoints

Reinforce the organization’s ethical stance

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Issues Facing Employees Today

Economy driven layoffs, corporate cuts,

technological changes, today’s labor market, business environment, corporate greed, and unethical actions which breed mistrust, and the current climate that no longer values longevity and loyalty.

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Workforce Changes

More Females Diverse workforce including

Immigrants and, for many, English is a second language

Younger workforce Less well educated Virtual workspace

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Effective Communication is Needed! R-E-S-P-E-C-T Honest Feedback Recognition A Voice Encouragement

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Employees want:

Truthful information, especially in person To know how they’re doing

Trust increases if management communicates early and frequently

Shares both good and bad news Involve employees actively, seeking opinions

and ideas

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Well informed employees are the organization’s best goodwill ambassadors.

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Benefits of Good Employee Communication: Value-added credibility Commitment is strengthened Can increase morale Increased understanding Improves quality of relationships Better informs

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Employee Communication Strategies Development of a plan to enhance

credibility, candor, and trust must be the primary objective and should include the following five elements:

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Strategic Communication Elements

1. Survey employees attitudes regularly 2. Be consistent 3. Personalize communications 4. Be candid 5. Be innovative

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Employee Communication Tactics

Formal Communication PathsInternal Communications Audits

Online Communications Intranet Print Publications Desktop Publishing Employee Annual Reports

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Employee Communication Tactics contd. Bulletin Boards Suggestion Box/Town Hall Meetings Internal Video Face-to-Face Supervisory Meetings

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Employee Communication Tactics contd. Informal Communication Paths

GrapevineRumors

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Question

Does more communication mean better communication with employees?

Hint: More is not always better

Why?

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Exercise

You are the are the assistant communication manager of your organization. While on break, you hear several employees complaining about the newsletter. "All they ever put in there are team bowling scores and a bunch of figures about production—I know where my copy is going, in the garbage!”

What would you do? How can this situation be improved?

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What Skills are Necessary to Work in Employee Relations? Knowledge of Communication Technology Skills Writing and Speaking Skills Interpersonal Skills Understanding of Organizational Culture How to format, edit, and work within

deadlines

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Examples of Employee Communications:

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Question

What type of employee communications are you familiar with?

What do you think the intent of the publication and/or communication was?

In your estimation, was it successful? Why?