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Emesa dag. wat is de toekomst van travel?

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Vakantieveilingen Pivit

Wednesday, April 10, 13

Reizen in 2020 EmesaFollow the consumer!B2B 12 april

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

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mailto:Vincent@Everts.net
mailto:Vincent@Everts.net

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Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Wednesday, April 10, 13

Leafplan project

• a

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Olie Future?

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Olie Future?

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EV car 2.0

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Crowd sourcing

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Vincent Everts?

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Vincent Everts?

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• Mijn Tools

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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Social Media

2.0

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Videoblogger

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Videoblogger

Talk to Me!

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• kassa

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• 1

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• 1

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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Marc Muller CEO Emesa

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DELL Case

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keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

DELL Case

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keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71
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keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67
keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

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Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

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Whit.li api

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Whit.li api

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Whit.li api

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Whit.li api

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Lytro camera

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Lytro camera

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Lytro camera

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Quantify self

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Quantify self

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Quantify self

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Bodymedia

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SlideRocket

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WeVideo

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Met je handen

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Google Glas

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Google Glas

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Urthecast Earth HD streaming

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Gamification• 100.000 games

• 120.000 kids

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Gamification• 100.000 games

• 120.000 kids

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Draw Something20 Million downloads/6 weeks

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• Tablets everywhere!

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What are we going to talk about?

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

Wednesday, April 10, 13

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7

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How do we spend our time?

4%6%

19%

33%

39%

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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Comscore: CPA/CPC You are not rewarded for what you do

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Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales

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12

IMPACT ON BUSINESS

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Who talks

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Blogs demografie

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Blogs demografie

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Blogs demografie

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E-commerce worldwide

2012: €950B

+15%

bron: forrester

Web influenced: €3000BWednesday, April 10, 13

Online bestedingen

2012: 11 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

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ProductinformatieSocial toolsWednesday, April 10, 13

ProductinformatieSocial toolsWednesday, April 10, 13

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Social Media

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Customer service

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Customer service

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“What are you doing in 140 characters”

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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• s

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• s

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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Internet is pain!

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Social Media

2.0

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www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

Wednesday, April 10, 13

http://www.vincente.nl
http://www.vincente.nl
http://www.yubby.com
http://www.yubby.com
mailto:vincent@everts.net
mailto:vincent@everts.net
mailto:vincent@everts.net
mailto:vincent@everts.net

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