embracing the green-eyed monster | my biggest comms inspiration seminar | 29 september 2016
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BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
TEACHING
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
ADVERTISING
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE EFFECTIVENESS
BRAINSTORM CONCEPTSCRACK INSIGHTS
INTERVIEW STAKEHOLDERS
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE EFFECTIVENESS
UNDERSTAND THE ZEITGEIST
ANALYZE COMPETITORS
WORK WITH ALL THE OTHER SPECIALISTS
BRAINSTORM CONCEPTSCRACK INSIGHTS
INTERVIEW STAKEHOLDERS
APPLYING MY
SKILLS TO A CAUSE
I’M NO LONGER
MOTIVATED BY
APPLYING HER
SKILLS TO A CAUSE
SHE’S PASSIONATE
ABOUT
…AND NOW
nudge theory
story-telling
consumer insight
better writing
branding
presentation skills
riding the
zeitgeist
creativity
ALL MY LIFE, I ALWAYS WANTED TO BE SOMEBODY. NOW I SEE THAT I SHOULD HAVE BEEN MORE SPECIFIC.
JANE WAGNER, AMERICAN WRITER
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