embracing social media - royal danish embassy in warsaw, 16 june 2013

Jan Zając, Ph. D.CEO, Co-Founderjan@sotrender.com

Research: Daria Kuczmara Kamil Strzyżewski

About us

Unique academic experience

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Sotrender Team is experienced not only in

research but also in marketing and we work

with, and for the best ones.

Sotrender is a valuable insights tool for keeping track

of performance of branded Facebook pages. [..]

Christian Green ( Director & Partner), Patchwork

Sotrender is a very good and flexible solution for

agencies. It is fairly priced and delivers a good and

easy insight into Facebooks data. [..]

Steffen Nyholt Petersen (Consultant), InsightGroup

Social media in our countries

90%

26%55% 54%

65%

97%93%

59%

Internet users in population

Source: http://www.internetworldstats.com/

Penetration

Source: http://www.internetworldstats.com/

Penetration

Real users in Poland

Facebook: 13 782 508

YouTube: 13 448 996

Twitter: 2 019 172

source: Megapanel

Source: Megapanel Gemius / PBI

Name Real users Reach

1 facebook.com 13 782 508 68,71%

2 Grupa Nk.pl 8 050 559 40,13%

3 Grupa Gazeta.pl – Społeczności 7 481 688 37,30%

4 Grupa Google – Społeczności 7 423 988 37,01%

5 Grupa Interia.pl – Społeczności 6 955 247 34,67%

6 Grupa Onet.pl – Społeczności 6 397 973 31,89%

7 Grupa GG Network – Społeczności 2 873 371 14,32%

8 Grupa O2.pl – Społeczności 2 594 973 12,94%

9 Grupa Wirtualna Polska - Orange – Społeczności 2 592 786 12,93%

10 wordpress.com 2 316 583 11,55%

11 twitter.com 2 019 172 10,07%

12 wykop.pl 1 625 050 8,10%

13 peb.pl 1 597 656 7,96%

14 ask.fm 1 409 406 7,03%

15 Grupa Spolecznosci.pl – Społeczności 1 181 991 5,89%

16 tumblr.com 1 163 424 5,80%

17 badoo.com 1 072 396 5,35%

18 pun.pl 838 452 4,18%

19 edarling.pl 799 920 3,99%

20 linkedin.com 791 254 3,94%

Social Internet – Megapanel Gemius/PBI

Twitter visitors

Source: Satista

fans followers subscribers

66 992 419 211

48 204 - -

47 025 695 105

40 268 1 373 97

36 145 925 250

Top telco brands - Denmark

Source: Sotrender

Analyze

Key Performance Indicators

Source: Sotrender

Source: Sotrender

Mc Donald’s in Poland and Denmark

Source: Sotrender

Mc Donald’s in Poland and Denmark

Source: Sotrender

What makes them so engaged?

Source: Sotrender

Mc Donald’s Denmark top posts

SAS top posts

Falck Medycyna – best posts

Audience insights – Danish Embassy in Warsaw

Optimize

Hours

Source: Sotrender

Hours

Source: Sotrender

Activities of page admin

Source: Sotrender

Activities of page admin

Source: Sotrender

Profile completeness

Profile completeness

Source: Sotrender

Execute

or make use of data & insights

Make use of data & insights

Workflow management >

Make use of data & insights

Content moderation >

Make use of data & insights

Selection of influencers &

ambassadors >

Percentage of user posts with admin response

Nestle nadal na podium. Wyniki procentowe są dość zbliżone, warto zwrócić uwagę, że

najlepszy wynik to 3x mniej niż najgorszy

Response time

Nestle wypada

najlepiej

Nestle najszybciej odpowiada na posty użytkowników – warte zaznaczenia, że jedynie

Zawsze z Tobą, Mamo próbuje gonić. Różnica na pozostałych stronach jest przynajmniej

dwukrotna.

Thank you

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Jan Zając, Ph. D.CEO, Co-Founderjan@sotrender.com