embrace emergence industrialise innovation - 2014 aniif industry insights - cgu insurance

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CGU Insurance presented at the 2014 ANZIIF Industry Insights Convention in Queensland on 28th July 2014. Focus was on how to change & evolve insurance distribution & marketing models to respond to emerging customer behaviour & technology

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Embrace Emergence

Industrialise Innovation

2014 Industry Insights – The Institute

The Internet of Things

Internet of Things is a future concept

where everyday physical objects

will be connected to the internet,

and be able to identify themselves

to other devices

8,000,000,000 Devices

$1,000,000,000,000

Mobile Commerce

11

12

15

17% of all

commercial

transactions

are mobile

Apple’s recent

$7.7B profit

driven by mobile

Social

618,725

268,000 360,000

Data

Predictive analytics is the practice

of extracting information from

existing data sets in order

to determine patterns and predict

future outcomes and trends

33%

Wearables

Marketing

Marketing Automation is a

software platform that streamlines,

automates and measures

targeted marketing campaigns to drive revenue

200%

.....so what?

Change

Digital

Darwinism

It is not the strongest that survive,

nor the most intelligent,

but the one most responsive to…..

change - Charles Darwin

Disruptors

CGU Insurance

Design Thinking is a human-centred

approach to innovation that draws from

the designer’s toolkit to integrate the

needs of people, the possibilities of

technology, and the requirements for

business success.

Fa

ce

to

Fa

ce

Ph

on

e

Pri

nt

Em

ail

We

b

Mo

bil

e

So

cia

l

Ch

at

Seamless Experience

Customers

Omni Channels

Creativity + Execution = $$$

Attract customers

Convert leads

Retain customers

Grow customers

Best Practice

Channel Proposition

Customer

Adaptive Business Model – From B2B2C to C2B2B

Happen to Us

Happen Because of Us

CGU Social

CGU Social

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