email marketing in the social age
Post on 25-May-2015
140 Views
Preview:
TRANSCRIPT
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
……………………………………………………………………………………
Get Started with Email Marketing
in the Social AgeJill Bastian
VerticalResponse, a Deluxe Company
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Agenda
Email Marketing Basics Email Best Practices Overview of Social Media Email and Social Media Together Tools & Resources To Get You Started Q&A
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Email Marketing Basics
Purpose: Inform/educate Talk about your company, product, or
service Stay in front of your audience Establish yourself as an expert Build relationships Drive traffic to your site
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Email Marketing Basics
A very good investment
Stats courtesy of the Direct Marketing Association
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Email Best Practices
From label – Who are you? Subject line – Why open? Pre-header – Supports the email open Links – Get them to your site Images – Eye candy, break up text Content – Key to engagement Social Media – Share and Follow
buttons
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
From label – Who are you?
Tells your audience who’s sending the email
Be consistent with the company name Company name usually works best
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Subject line – Why open?
Tells people what to expect Don’t repeat your From label Stick to 40-50 characters Don’t use all caps Avoid overusing punctuation!!!!
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Pre-header text
Supplements subject line Use a different message than subject
line Provides compelling info to entice
opening the email
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Pre-header text
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Links
Give your recipients lots of opportunity to get to your website
Read long articles easily Make them social by including a link to
post on Twitter or Facebook Use Call-to-Action buttons
(Buttons.Verticalresponse.com)
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Include Logos and Images
Engage your audienceThink about what your audience seesBreak up blocks of textBrand with your logo
Your email will look more professional
Link your images! Use Alt TextBalance of text/images
Think 80/20
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Content – Meat and potatoes
What’s your story? Put your audience first Your readers must desire your content They must invite you into their circle of
trust The best marketers and salespeople
are storytellers
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Content is More than Words
Images Video Infographics - http://visual.ly Charts Live & recorded demos User generated - quotes, testimonials
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
A Little About Social Media
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Social Media Drives Sales
Stats courtesy of Vision Critical
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Get Started One Step at a Time You don’t need to be everywhere!Choose the networks where your
customers already arePick 2-3 social platforms and start
building from there
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Use What You’ve Got!
Promote your pages to current customers: send an email, add links in emails & blog, website etc.
Content is King Post often with relevant & useful material that
you already have: Hosted link of your emails Social messages Videos & photos Coupons Sales
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Use email to engage people to like your page Share pictures and videos Coupons or specials Ask questions Post regularly Share content you enjoy Promote your best stuff! www.facebook.com/business
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Tweet blog posts, company news, contests, sales, etc.
Share media that you consume Industry trends and studies Relevant blog posts and articles
Follow people and brands you like for good content, and retweet them
Tweet regularly https://business.twitter.com/
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Share emails through hosted link Post regularly Pictures, pictures, pictures! Fun,
beautiful and engaging ones Create business and fun boards – mix
it up!
http://business.pinterest.com/
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Most Importantly…
Promote your social presence across all your marketing channels• Email, website, blog, traditional, cross-
platform• Your customers can’t find you if they
don’t know you’re there
But… Don’t just lead with the “ask,” give them a
reason why• Exclusive content:
promotions, up-to-date news, giveaways, access to special deals
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Let’s Put it All Together!
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Use Social Media in Every Email Increase Social Media presence Give recipients an incentive to click
through to your Social Media pages Grow list
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Make Every Email Sharable
Forward to a friend Share on Facebook and Twitter or any
Social Media platform you are using
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Summary
Keep your readers in mind – make sure your emails are easy to read and work with or without images
Use what you’ve got to engage your readers or followers
You don’t have to be everywhere, but be where your customers are
Make sure you’re thinking about social when you’re managing your email and vice versa
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Deluxe and VerticalResponse
Free 30-day Trial! No credit card required Sign up at:
http://www.verticalresponse.com/freetrial-deluxe?VRR=Deluxe&VRP=webinar-2014-04-15
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Deluxe and VerticalResponse Tools & Resources
Buttons buttons.verticalresponse.com
Resources: https://www.verticalresponse.com/marketing-
resources 8 Email Marketing Basics to Remember
Simplify Social Media for your Biz Email Marketing Reporting Basics Email + Social Media = Success
VR Blog - Verticalresponse.com/blog
© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Questions?
Learn More:Contact – Carmen Smith
913.541.7943 carmen.smith@deluxe.com
Or Connect With Us: @deluxecorp facebook.com/deluxecorpyoutube.com/deluxecorporation linkedin.com/company/deluxe-corporation
top related