email copywriting

Email copywriting

What should be considered for copywriting process?!

Mack Gorski – Education Expert

Who am I?

Mack Gorski – Education Expert

Mack Gorski

Educa&on  Expert  @  GetResponse!

Mack Gorski – Education Expert

Prepare your content by answering to these questions: ü  who  is  your  target  audience?  ü  what’s  the  goal  of  your  email?  ü  what  key  points  do  you  want  to  make?  ü  what  ac&on  do  you  want  the  reader  to  perform?!

Mack Gorski – Education Expert

Be personal and natural!

Address  your  recipients  directly  and  use  everyday  (but  polite!)  language.!

Mack Gorski – Education Expert

Be concise. Make it short!  According  to  Marke&ng  Experiments  Blog,  if  you  cut  the  number  of  

words  in  half,  you  can  increase  your  click-­‐through  rate  by  16%.  

Mack Gorski – Education Expert

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Mack Gorski – Education Expert

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Which do you prefer?

Mack Gorski – Education Expert

7 body parts. Make it organized!

Subject, ATF*, Pre-header, Header, Hero deal,

Product part, Footer!

1st sight catch. Mind the traffic! The importance of subject line & snippet!

Mack Gorski – Education Expert

What writer says with 1000 words, a designer can say it with one image…!

Mack Gorski – Education Expert

Focus on your goal.

Use gamifying and engaging paragraphs to support your CTA elements.!

Mack Gorski – Education Expert

Example. !

Mack Gorski – Education Expert

Example. !

Mack Gorski – Education Expert

NO spam words. One word can make that your message will be automatically directed to the junk folder.!

Mack Gorski – Education Expert

Say it with §£!@#$%^*%:)&.

%%,  $$  and  OFF  are  a  bit  cliché.    

Instead  use  unicode  symbols  that  are  being  rendered  correctly  in  subject  lines  by  more  and  more  email  clients  and  services.  !

Mack Gorski – Education Expert

Magic copywriting?

No  such  thing!  You  create  it!  You  control  it!!

Mack Gorski – Education Expert

Mack Gorski – Education Expert

Need an example?

We put the theory into work.!

Thank you for your attention

maciej.gorski@getresponse.com!

Mack Gorski – Education Expert