elevate your diversity good faith recruiting efforts with digital

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HRCI & SHRM !PRE-APPROVED!

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Program numbers sent to you via email upon program completion. !

OUR!SPEAKER!

Jessica Miller-Merrell!@jmillermerrell!

OUR!AGENDA!

TOPIC 1: !GOOD FAITH EFFORTS & BENCHMARKS !!TOPIC 2: !THE DIGITAL LANDSCAPE!!TOPIC 3: !STRATEGIES FOR SUCCESS! !TOPIC 4: !METRICS AND MEASUREMENT!

FED. CONTRACTOR !COMPILIANCE CHANGES!

1) Self-identification during application!2) Sexual orientation changes!3) Veteran & disability benchmarks!

FED. CONTRACTOR !COMPILIANCE CHANGES!

4) Updated EEOC language!5) Updated language on handbooks!6) Enhanced good faith efforts !

NEW EEOC !JOB POSTING NOTICE!

WHAT ARE!GOOD FAITH EFFORTS?!

Defined as what a reasonable person would do under same or similar circumstances!

WHAT ARE!GOOD FAITH EFFORTS?!

u  Outreach & recruitment efforts towards individuals with disabilities, veterans, women & minorities!

u  Annual self-assessment!u  Document & retain outreach for 3

years!

AMERICAN !HEART ASSOCIATION!

WHAT ARE!HIRING BENCHMARKS?!

u  Minimum hiring percentage expectations for veterans & employees with disabilities!

u  Self-identification must be offered during hiring process!

u  Change annually !

HIRING BENCHMARK!THRESHOLDS!

Employees with

Disabilities !Threshold !

Veteran !Threshold !

6.7%!7%!

POLL QUESTION #1 MY GOOD FAITH EFFORTS NEED THE MOST HELP IN:!

•  METRICS & REPORTING!

•  EXPANDING OUR REACH!

•  CREATING DIGITAL ASSETS !

•  COMPLIANCE!•  FINDING NEW

IDEAS!

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

2016 Nielson Social Media Report

2016 Nielsen Social Media Report

SETTING THE STAGE AT !HOME!

THE POWER OF !TWITTER CHATS!

u  #womenintech!u  #discussdiversity!u  #companyname!

THE POWER OF !TWITTER CHATS!

POLL QUESTION #2 I USE THE FOLLOWING IN MY DIVERSITY RECRUITING EFFORTS:!

•  RETARGETING!•  PROGRAMMATIC

AD BUYING!•  SOCIAL MEDIA

TARGETING!

•  CONTENT & STORYTELLING !

•  REAL TIME ENGAGEMENT!

CHOOSING A !PLATFORM!

CREATIVITY!WINS!

THE HUMAN!EXPERIENCE !

FACEBOOK!VIDEO!

A NOD FROM !MARKETING!

u  Programmatic job posting!u  Pay per candidate “click”!u  Uses ads across web to

target job seeker !

PROGRAMMATIC!JOB MARKETING!

WHERE TO !START!

1) Inventory your current efforts !2) Know your opportunities!3) Build the relationship!4) Lighthouse !5) Focus on metrics!6) Partner, externally & internally!!

MEASUREMENT !& METRICS!

u  Source of hire!u  Impressions!u  Conversions!u  Engagements!u  Clicks!u  Time to fill !

GOOGLE !ANALYTICS!

FINAL !THOUGHTS!

u  Digital good faith efforts are a long term strategy. !

u  Start small. Focus on wins & metrics to grow. !

Q&A!

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HRCI & SHRM !PRE-APPROVED!

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Program numbers sent to you via email upon program completion. !

Jessica Miller-Merrell!@jmillermerrell!

sources!List of OFCCP Compliance Changes! workolo.gy/ofccp-changes!

NOD 2016 Disability Hiring Report !workolo.gy/nod20166!

A Look at Hiring Benchmarks for Fed Contractorsworkol.gy/hiring-benchmarks!

Target’s Diversity Recruiting Page !workolo.gy/target-diversity!

SPEAKER!

List of Companies with Autism Hiring Program !workolo.gy/autism-hiring!!LinkedIn: bit.ly/jmillermerrell!