electronic house expo/fall 2001 long beach s73: integrating dsl and wireless in the home wayne...
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Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
S73: Integrating DSL and Wireless in the Home
Wayne CaswellWayne CaswellHomeRF Communications Chairman
Siemens Information & Communication Mobile
LivingRoom
HomeOffice
GameRoom
BedRoom
Electronic House Expo/Fall 2001 Long BeachS59: Installing Wireless - The Configuration Choices
DSLDSLinto the Office
WirelessWirelessthroughoutthe House
Whole-house DSL Applications:Voice, Data and Entertainment
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
What DSL Applications? When ?
• TRADITIONAL DSL Market drivers– Shared Internet Access, Multi-PC Homes– Mobile Convenience of un-tethered computing– Easy Installation and flexible configuration
• NEAR TERM DSL Market drivers– Cordless phones: Multiple hand sets, lines – Multimedia: New appliances and wireless media
extend benefits and drive consumer acceptance(Audio now, Video soon)
• Integrating Wireless
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
DSL Application Bundles
• Carrier benefits – improved operational efficiencies (digital capacity vs. analog), – improved customer loyalty, – revenue protection (e.g. long distance), – new revenue sources (more phone lines), and– competitive barriers (limit switching incentives).
Individual services become commodities. Carriers bundle or perish.
• Consumer benefits – lower monthly costs, – new sources of value, – new functions for existing devices, and – the simplicity of a single bill and support #.
will happen even without consumers demanding it.
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Application Bundle - 2003 Value
• Shared Internet/Wireless Mobility/Easy Installation– Equipment TAM - X units– Service $ monthly increment
• Streamed Audio– Equipment TAM – ½ X units– Service $ new service
• Cordless/IP Telephony– Equipment TAM - ½ X units– Service $ new service
• VPN/Service and Support– Equipment TAM - ½ X units– Service $ new service
• Video Distribution– Equipment TAM - ?? units– Service $ incremental
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Application Bundle - 2005 Value
• Shared Internet/Wireless Mobility/Easy Installation– Equipment TAM - 2X units– Service $ monthly increment
• Streamed Audio– Equipment TAM - 2X units– Service $ new service
• Cordless/IP Telephony– Equipment TAM - 2X units– Service $ new service
• VPN/Service and Support– Equipment TAM - X units– Service $ new service
• Video Distribution– Equipment TAM - ?? units– Service $ incremental
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
How comfortable are you in receiving bundled services from … ?
28.50%33.80%
23.20% 23.90%
0%
5%
10%
15%
20%
25%
30%
35%
Cable Company Local Telco Long-distance Co Utility
Source: CableLabs 2001
(% of PC households)
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
How likely are you to switch to a new service provider if offered bundled services?
43.10%
50.30%
59.20% 61.10%
0%
10%
20%
30%
40%
50%
60%
70%
General $10/mo.Savings $20/mo.Savings $30/mo.Savings
Source: CableLabs 2001
(% of PC households)
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Desired Services in Telecom Bundle
7%
2%
35%
53%
58%
71%
79%
84%
0% 20% 40% 60% 80% 100%
Not Interested
Satellite TV
Paging
Cellular
Internet
Cable TV
Long Distance
Local Phone
Source: The Strategis Group 2000
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
What services are Networked Broadband Households willing to pay More for?
53%
44%
43%
40%
39%
38%
0% 10% 20% 30% 40% 50% 60%
Home Systems Control
Internet Telephony
Basic Firewall
Parental Control/Filtering
Streaming Content
Subscription Music
Source: Parks Associates, 4Q 2000
Only HomeRF supports Voice, Data & Entertainment
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Interest in New Services among Existing broadband and Soon-to-be Broadband HH
34.2%
57.6%
35.6%
45.4%
24.8%
35.4% 33.2%
43.7%
23.8%
30.6%
0%
10%
20%
30%
40%
50%
60%
VoD PVR Video Conf Audio N/W Synch.Svcs
Existing BB Users Dial-up Users going to BB
Source: Parks Associates, Bundled Services & Residential Gateways, 2001
(% of households interested in service)
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
What DSL Applications? When ?
• TRADITIONAL DSL Market drivers– Shared Internet Access, Multi-PC Homes– Mobile Convenience of un-tethered computing– Easy Installation and flexible configuration
• NEAR TERM DSL Market drivers– Cordless phones: Multiple hand sets, lines – Multimedia: New appliances and wireless media
extend benefits and drive consumer acceptance(Audio now, Video soon)
• Integrating Wireless
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Broadband Market Growth
0
2
4
6
8
10
12
14
16
2000 2001 2002 2003 2004
Cable Modem DSL
Su
bsc
rib
ers
(M
)
Source: FCC Composite of Various Analyst Forecasts (Merrill Lynch, Morgan Stanley, Bear Stearns, Bernstein/McKinsey, Dain Raucher, Veronis Shuler, Strategis, Lehman, Pioneer, DLJ)
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
$0
$50
$100
$150
$200
$250
$300
$350
Rev
enu
es (
$B)
1998 1999 2000 2001 2002
Data TelecomsTotal Telecoms
Source: IDC
DSL: Data revenues are Rising …but Voice revenues DOMINATE!
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
0.000
0.500
1.000
1.500
2.000
2.500
2001 2002 2003 2004
TelechoiceP arks AssociatesYankee GroupAverage VoDSL
Su
bsc
rib
ers
(M
)
DSL Telephony - Market Oppy.
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Source: DSL average (FCC Composite), VoDSL average (Parks, Telechoice, Infonetics)
Su
bsc
rib
ers
(M
)
DSL Telephony vs. DSL Modems
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
2001 2002 2003 2004
DSL Subscribers (FCC)
VoDSL Subscribers (Avg.)
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
DSLDSL Telephony - Market Drivers
• Driven by growth in Narrowband Market– Requirement to add 2nd line for dial-up access
• Driven by SOHO – Most cost effective for 2 - 16 lines
• Local Loop Enhancements– Automation to turn new services on/off– Need intelligence: activate, monitor, measure, etc.
• Continued Deregulation– Increasing Maturity of Broadband Technology– Competitive access requires multiple operators
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
CableCable Telephony Deployments
• AT&T BSI San Francisco, Chicago, Dallas, Denver, Hartford, Pittsburgh, Salt Lake City, Seattle, Los Angeles, Detroit, Atlanta, Jacksonville, Pompano, Boston, Richmond
• Cablevision Long Island NY & Fairfield County CT
• Charter N/A
• Comcast Alexandria & Prince William Counties VA and Price George County MD
• Cox Orange County CA, San Diego, Phoenix, Oklahoma City, Hampton Roads VA, Omaha, Hartford
• Insight Indiana
• Time Warner Rochester NY, Portland ME
Source: Pulver.com
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
20.6
28.231.3
39.743.4
0.84.5
0
5
10
15
20
25
30
35
40
45
50
1996 1997 1998 1999 2000
Sal
es (
M u
nit
s)
Cordless Phones Wireless LANs
+37%
+11%
+27%+9%
Sources : CEA & Intersil
US Cordless Phone Market
900
MH
z
2.4
GH
z
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Video-on-Demand is set to Take Off
VoD Revenue ($M)
0
200
400
600
800
1000
1200
1999 2000 2001 2002 2003
Source: Source: Yankee Group, 2000
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
What DSL Applications? When ?
• TRADITIONAL DSL Market drivers– Shared Internet Access, Multi-PC Homes– Mobile Convenience of un-tethered computing– Easy Installation and flexible configuration
• NEAR TERM DSL Market drivers– Cordless phones: Multiple hand sets, lines – Multimedia: New appliances and wireless media
extend benefits and drive consumer acceptance(Audio now, Video soon)
• Integrating Wireless
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
What Wireless Technology Can Deliver These Applications?
• HomeRF is ideal for broadband homes. Other home net technologies fall short.
• Addressing only near term apps may not yield a proper base for service providers to build upon.
• Interference may become a key issue for service providers in dealing with wireless networking.
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Existing Upper Layers
TCP UDP
IPDECT
HomeRF MAC Layer
HomeRF PHY Layer
CSMA/CAPriorityCSMA TDMA
Network Layers
“Ethernet”Data Path
StreamingMedia Path
Toll-QualityVoice Path
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
20 ms
fN+5 Data#8Hop
Ack#8
Data#10 Ack#10
Data#9 Ack#9
20 ms
fN Data#1Hop
Ack#1
Data#2 Ack#2
Data#3 Ack#3
All asynchronous traffic
fN+1 Dn#1
Up#1
Data#4BHop
Ack#4
10 ms
Beacon is added for Isochronous traffic and frame length is reduced to 10ms
fN+3 Up#3
Up#1
Data#6BHop
Ack#6
Dn#3
Dn#1
Second call is added
BHop
10 ms
Dn#1
Up#1
Data#5 Ack#5fN+2
BHop
Dn#3
Up#3
Data#7 Ack#7
First call ends. Frame reordered.fN+4
Superframes and Subframes
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Hops Out of Interference
FHSS DSSS
TimeTime
Fre
qu
en
cy
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Interference 1contacts fN
10 ms
Active data traffic
Hop BeaconfN Data 1 Ak1
Active calls
Dn5 Up5Data 2 Dn2 Up2
Normal calls continue
Dn5 Up5Dn2 Up2
Data packet succeeds on retry
Ak2Data 2Hop BeaconfN+1
Control point allocatesretry of up/down 2
Dn2 Up2
Active Interference Avoidance
Latency is bounded to 10 ms even in the presence of interference
Add Wireless to existing Ethernet
InternetModem
Router
Electronic House Expo/Fall 2001 Long BeachS59: Installing Wireless - The Configuration Choices
BaseStation
Add Wireless to existing Ethernet
Modem
Router
Electronic House Expo/Fall 2001 Long BeachS59: Installing Wireless - The Configuration Choices
HomeGateway
Internet
Electronic House Expo/Fall 2001 Long BeachS73: Integrating DSL and Wireless in the Home
Service Provider Deployments of Routers vs. Web-centric RGs
85%75%
60%45%
35%
15%25%
40%55%
65%
0%
20%
40%
60%
80%
100%
120%
2001 2002 2003 2004 2005
Routers Web-cetric RGs
Source: Parks Associates, 4Q 2000
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