el paso chamber of commerce social media workshop presentation

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Social Media WorkshopEl Paso Chamber of Commerce 2nd presentation

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Claim Your Online Assets

Month Day, 2008

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Check Your Listing

Month Day, 2008

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Jon Loomer’s - Reference of Dimensions for Facebook Timeline For Pages [Infographic]

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ShortStack Like Gate and Sweepstakes Example

http://www.shortstack.com

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Search Engine Optimization

Suggestions• Domain name if at all possible should use main keyword(s)• Page Title no more than 65 chars with 3-5 keywords avoid stop

words i.e and, or, with, for• Meta Description no more than160 chars• Headings of page should contain most relevant keywords in order

of importance• Inner link if possible but don’t over do

• Anchoring code -<ahref=http://www.steveduplessis.com>Steve DuPlessis Template Blogsite</a>

• Image Source - <img src=“steveduplessisblogsite.jpg”> alt=“blogsite social media project”/>

• Link Build• Submit articles to site relevant to your business with

keywords linked back• Work with other liaison business and link to each other

Search Engine Optimization Simplified - a well built website, rich with relevant and timely content, with links back from other relevant credible websites

https://adwords.google.com/select/KeywordToolExternal

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Suggestions:•Download the keywords that are relevant to your business•Optimize your site with the keywords•Develop pages on your site relevant to the keywords•Create articles that link the keyword back to your site

Search Engine Optimization (cont.)

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Search EngineOptimization(cont.)

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Title of Page

Description of Page

Code for Description

vCode for Title

Site Design

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Website, Blog, Blogsite• Website – information and content about business should be

updated regularly but can be cumbersome and require third-party• Blog – is used for news or conversation about topics relevant to

an interest, used by business to discuss a business relevant topic• Blogsite – does both Suggestions:•Create an update or communications calendar•If using a website make sure you update it at least twice a month with new relevant content•Incorporate a blog – Wordpress, Tumblr, Blogger •Blogsites is the new website because the blog becomes the regular update•Use the SEO tips when building content or writing articles in blog

Steve DuPlessis Template Blogsite