eighteen digital - tim hutchinson

Leveraging the User Experience Cycle

by Tim Hutchinson

1) Storytelling and the mobile hook

2) Maximising on the experience

3) Breathing life into the retail cycle

1) Storytelling and the mobile hook

How storytelling affects the brain

“Customers are no longer buying products and services - they are buying experiences delivered via the products and services”

- Gregory Yankelovich

2) Maximising on the experience

Breathing life into the retail cycle

‘We are wired to be social’

@willyeckerslike

Happy birthday

500,000,000Tweets every day

100,000,000Active users per day

Views, shares and comments for sponsored links are in their millions!

321,235 9,44365,567,162

321,235 9,443

65,567,162

“Like the actors“

“I loved it“

“Favourite FF yet“

“Best films ever“

“Beautiful actors“

“I like this film lots’“Entertaining“

“Worst actor“

“Worst movie ever“

“Mistake-filled“

“Movie was horrible“

“Don’t like the storyline“

“Like the actors“

“I loved it“

“Favourite FF yet“

“Best films ever“

“Beautiful actors“

“I like this film lots’

“Entertaining“

“Worst actor“

“Worst movie ever“

“Mistake-filled“

“Movie was horrible“

“Don’t like the storyline“

+5

+4+5

+11

+9

-5

+7

-3+13+2

+1

-7+2

+10

+1

+2

-5

Manchester

-72

1) Storytelling and the mobile hook

2) Maximising on the experience

3) Breathing life into the retail cycle

Thank you