effing r basis_social_media_2010
Post on 10-Nov-2014
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Drs. Robin EffingSaxion Toegepaste Kunst en Techniek
Social MediaImpact, Understanding and principles for participation
Twitter: @robineffingHashtag #socialpower
Introduction
Social Media Count(Gary Hayes)
About
SOCIAL
“The web is more a social creation than a technical one.
I designed it for a social effect –to help people work together –
and not as a technical toy.”
(Tim Berners Lee, 1999)‐
Impact
10.000.000 users
400.000.000 users
1382% growth
People are watching
2 billion videos a day
Theory
source: theconversationprism.com
Tekst
Tekst
Tekst
Tekst
Tekst
verkenning
six degrees of freedom
Principles
time for change
share
Be friends
Democratize
Be authentic
break down walls
crowd source
Be open
Be personal, not corporate
Think of pricacy
Use core values
Threats
Flaming
Rumors and gossip
Losing power
No substitution
Questions
Twitter: @robineffingHashtag #socialpower
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