effective web practices in a recession

Presented By:

Claire Wozencroft Sales & Marketing Director

T: 01432 268175M: 07904 55604

E: claire@v8media.co.uk

Effective Web Practices in a Recession

•Economic crisis

•Cut backs on marketing spend

•Businesses spending less

•Need to reach wider audience at fraction of the cost

•Many companies looking to shorten sales cycle and lower sales cost

•Cashflow is king for everyone!

Current Situation

Your business & the WebGlobal Internet Users:

•Asia – 738,257,230

•Europe – 418,029,796

•Africa – 67,371,700

•Oceania/Australia – 20,970,490

•Latin America/Caribbean – 179,031,479

•North America – 252,908,000

Your Business & the Web• Number of emails sent on the Internet in 2009 – 90

Trillion

• Active Facebook users – 500 Million

• Number of blogs on the Internet - 126 Million

• Number of Tweets sent on Twitter since 2006 – more than 10 Billion

• Number of videos streamed each day on YouTube – 2 Billion

How Can the Web Help?

•Market –World-Wide Audience Potential

•Speed–Desire to fulfilment in minutes!–Internet is first point of call when looking for products and services

•Location–It doesn’t matter where YOU are

•‘Non-intrusive’ advertising•Business Imperative

–Your competition will be on the Internet•Value

–Low cost in comparisons to alternatives–Cost per lead exceptional

Number 1 Rule!

WHAT IS THE OBJECTIVE!?

Review Priorities

•What are your objectives – most important!

•Highest Priority? •Quickest way to achieve objectives?

– Web Design?–eMarketing –Customer Service –R & D–Sales –Diversification

Next Step

Think before you jump!

•Often it’s a case of improving traffic to an existing website

•Check your stats first!

•How many visits is your website getting?

•Can these be turned into sales?

What you can do

Regular things you can do free to increase contact with prospects:

– Blogs– Submit your PR articles online – Twitter – Facebook – LinkedIn– Join and interact on Forums

Social Media

Social Media is for leads and salesSocial Media is for B2B and B2C