editor's letter

Editor’s LetterDMET 255

Purpose

This is first editorial page in the magazine. It is welcoming letter from the editor-in-chief in which he or she explains the content of the issue.

It depends on the style of the publication and the editor’s journalism voice but it basically covers the main topics in the issue but also it can contain some thoughts about the topics this magazine covers in general.

For example: if the magazine in hand is a political weekly than the editor’s letter can cover some political events that happened just before the magazine’s issue date.

DMET 255 PURPOSE

Brainstorm for your magazine Find a voice & make it personal Practice your writing skills Reference feature article and page #

Sections

1. Introduction – Short personal story or point of reference to grab the attention of the reader and relate to the contents of the magazine.

2. Body – Editor’s chance to reference articles in the magazine, include related facts, or reference current news/trends that relate to the magazine issue.

3. Conclusion – Time to quickly draw your message to an end by wrapping up your ideas into a few sentences. You may also leave the reader off with a rhetorical question or invite them to actually write in and ask questions!

Design and Layout

Kicker

Acts as a bridge between text and body copySets tone of the article-what to expect in the issueSmaller font size than heading-bigger than body copyIf headline is in a sans serif font, make the kicker in a serif fontNot a required element, but can add to the design. Sometimes the image and header are enough.

Pull Quotes

Attractive design element that can break up big blocks of body copy.Use them in conjunction with the image to tell a storySet the font size big enough to pull the reader’s attention, but it shouldn't be at big as the headline.

Kicker

Acts as a bridge between text and body copySets tone of the article-what to expect in the issueSmaller font size than heading-bigger than body copyIf headline is in a sans serif font, make the kicker in a serif fontNot a required element, but can add to the design. Sometimes the image and header are enough.

Organization & Harmony

Includes a TitleColors Match throughoutOne column of text in serif fontEasy to read

Saturation & Placement of Image

Black and White can transform a picture!Text wrap creates a unique column and design.Notice the signature!

Kicker & pull quote

Quote marks as decoration.Kicker is distinct and matches color palette.Pull quote stands out & is easy to read.

Simplicity

2 columnsJustified text – tracking adjustedSimple but effective!

Typography

Typography adds excitement.Extra images might be PNG files.

Purposeful photography

Buttons and thread were taken with intent.Image is framed off and a drop shadow is used, which matches the thread.

Checklist

Signature & Title Professional Photo A letter from you!

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