edinburgh tourism action group – edinburgh in action tuesday 25 january 2011 mike cantlay chairman...

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Edinburgh Tourism Action Group – Edinburgh in Action

Tuesday 25 January 2011

Mike Cantlay

Chairman

VisitScotland

The Eye of the Storm

The Sky Fell In

“Blue Meannie”

World Travel Market

Malcolm Roughead, Chief Executive

Sell Sell Sell

Guerrilla Marketing Campaign coverage The Scotsman, May 2010

The Winning Years

Winning Market Share

Marketing Edinburgh

Inspiration and Perspective

Living the Legacy

USPs

Step Changes

Trams

Airport Masterplan 2040

High-speed Rail

Truly World Class

Leading the World

Leading the World – and for the next 200 years

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