edem11

Monitoring the Political SelfMonitoring the Political Self

A Study of a Swedish Politician’s Blogging Practices before the 2010

Elections

Jakob Svensson

Presentation EDEM11Danube University Krems

-Background

-Theoretical Starting Points

- The Study

- Results

- Conclusions

- Discussion

Outline

- Elections 2010

- Nina Larsson

- How did she use her blogs up to the elections, and for what purpopses?

Background

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Theoretical Starting Points

Theoretical Starting Points

- Rationalities

Theoretical Starting Points

- Rationalities

- Digital Late Modernity

Theoretical Starting Points

- Rationalities

- Digital Late Modernity

- Networked Individualism

Theoretical Starting Points

- Rationalities

- Digital Late Modernity

- Networked Individualism

- Individualism and Democracy

Theoretical Starting Points

- Rationalities

- Digital Late Modernity

- Networked Individualism

- Individualism and Democracy

- Internet and Democracy

The Study

- (N)ethnographic

- Two Blogs

Results

How did she use the blogs?

Results

- Both instrumental and communicative rational discourses were used

Results

- Something else is also going on…

Results

- Blogs as an amplifier

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Results

- Blogs as an amplifier

- The Liberal support club

Results

- Blogs as an amplifier

- The Liberal support club

- Monitor the image of her political self

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Conclusion

- Negotiating of herself in the forefront

- Political Parties in this negotiation

Thank you for listening

jakob.svensson@kau.se