ecs enterprise competitiveness section m-commerce: innovative solutions to enhance sme...
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Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions
to enhance SME competitiveness
E-commerce and SME competitivenessWSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Raphaël Dard – ICT for Trade Development
Enterprise Competitiveness Section
International Trade Centre
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Why mobile phones matter?
source: wireless intelligence/GSMA
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Where is the strong adoption rate?
source: Wireless Intelligence/GSMA
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Where does mobile matter most?in this environment? or this environment?
Web
Fax
Mobile
Fixedline
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Mobile phones become PCs…
The frontier slowly fades...
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
5 ways to enhance SME competitiveness
Internal efficiencies
Visibility and linkages
Market information
Leapfrog traditional barriers
Financial transfer facilitation
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Internal efficiencies
communications geolicalisation
From simple... ...to more complex solutions
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Visibility and linkages
direct marketing business matching
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Market informationtradeathand
marketPrices
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Market informationtradeathand
marketAlerts
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Leapfrog traditional barriers
Digital Content goes mobile: One track out of two sold over a
cellular network
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Facilitate financial transfers
Source: CGAP 2008
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Why m-banking has a huge potential for trade development & poverty reduction?
Mobile adoption in developing countries
M-banking permit cheaper financial services
Reach many so-called “unbanked”
Financial services boost entrepreneurship
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Challenges, or how to make it happen
Establish m-finance standards (telecom technicalities and financial processes)
Elaborate and agree on policies; Disseminate best practices; and Enable the environment for shared benefits for
all stakeholders
Enterprise Competitiveness Section
ECS
m-Commerce: Innovative solutions to enhance SME competitiveness - WSIS Action-Line Facilitation Meeting - ITU, 22 May 2008
Thank you for your attention!
Q&A:
“Will e-Commerce start with m-Commercein Least Developed Economies?”
Raphaël Dard, dard@intracen.org
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