economy of experiences book launch presentation by chris parker
Post on 23-Jan-2015
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Experience Technology: the balance of power between the experience provider and consumer
chris.parker@cool-experience.com
@cool_experience
Staging
Co-creation
Self-directed
1st generation of experiences
2nd generation of experiences
3rd generation of experiences
Experience Provider Perspective
100% 0%
100%
The Individual Perspective
Eco
no
my
of
Exp
erie
nce
(2
01
2)
by
Bo
swijk
, Pee
len
& O
lth
of –
con
grat
ula
tio
ns!
1st generation of experiences
2nd generation of experiences
3rd generation of experiences
Experience Provider Perspective
100% 0%
100%
The Individual Perspective
Eco
no
my
of
Exp
erie
nce
(2
01
2)
by
Bo
swijk
, Pee
len
& O
lth
of –
con
grat
ula
tio
ns!
Staging
Co-creation
Self-directed
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Step 1: our capacity to innovate, create and learn Step 2: creating an experience environment Step 3: designing the process and the organisation Step 4: employees and culture Step 5: the revenue model
Eco
no
my
of
Exp
erie
nce
(2
01
2)
by
Bo
swijk
, Pee
len
& O
lth
of –
con
grat
ula
tio
ns!
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