ecmshow 2013 - construindo uma organização gerida por dados

Mario Faria

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Construindo uma organização gerida por

dados

Mario Faria http://www.linkedin.com/in/mariofaria/

www.slideshare.com/fariamario Twitter : @mariofaria

São Paulo, 11 Outubro, 2013

#fariamario  

Mario Faria

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Who am I ?

Mario Faria

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Mario Faria

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1963    

50  years  ago  

In  

In  

1977    

36  years  ago  

The  Voyager  1  had  3  computers  with  68Kb  of  memory  and  8K  operaAons  

per  second    

First iPhone had a thousand more

computing power than the Voyager 1

The  NSA's  Utah  Data  Center,  25  miles  south  of  Salt  Lake  City  

How  is  NSA  storing  /  accessing  /  analyzing  /    combining  /  making  sense  of  all  this  data  ?  

How  long  will  it  take  unAl  we  have  all  the  

power  in  our  companies,  homes  and  

mobile  devices  ?  

2014  will  the  year    of  the  wearable  

computer  and  sensors  

Mario Faria

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Data is the oil of the 21st century

Big  Data  will    fade  away    to  AnalyAcs  

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The 4 driving factors that are changing the technology

industry as we know it •  Social •  Mobile •  Cloud •  Information

A  morte  do  CIO  

 Data  access  is  quite  easy  to  

achieve    

Transforming  data  into  something  useful  in  a  Amely  

manner  is  tough      

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The problem : data is an abstract concept

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The solution : find a real object that people can relate to

The Data Life

Cycle

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The Data Value Chain

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Analytics is transforming data assets into

competitive insights, that will drive business

decisions and actions, using people, processes

and technologies

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People

Data Management

Domain Expertise

Statistics

On Analytics

Data  Science      

The  process  of  taking  raw  data,  producing  informaAon  from  data,  and  using  this  informaAon  to  guide  acAons  that  will  bring  financial  benefits  to  business  

Data  Mining  is  the  exploraAon  and  analysis  of  large  quanAAes  of  data  to  discover  

meaningful  pa[erns    and  rules  

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The Data Mining Goals •  Explain the past •  Predict the future

Machine  learning,  part  of  arAficial  intelligence,  is  about  the  construcAon  and  study  of  systems  

that  can  learn  from  data  

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Machine Learning is the "Field of study that gives computers the

ability to learn without being explicitly programmed"

Arthur Samuel, 1959

Machine  Learning  is  about  predicAon  and  learning  

from  data    

Data  Mining  is  about    finding  unknown  properAes  

of  the  data    

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The 3 Architectures a Company needs to succeed

Business Architecture

Technology Architecture

Data Architecture

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Chief Data Officer / Chief Analytics Officer Data Architect

Data Quality

Data Scientist

Data Governance Data Operations

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The roles of an Analytics organization

A data scientist is the one who looks for insights

The insight is operationalized in BI/DW products, by data architects

The insight is shared with the enterprise The Chief Data/Analytics Officer is the

executive responsible and accountable for the data life cycle inside the organization, managing the people involved in the data activities, such as acquisitions, analytics,

processes, governance, quality, technology and budget

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Foundations of the Data responsibilities

•  Data Strategy •  Data Analytics •  Data Insights •  Data Architecture •  Data Governance •  Data Quality •  Data Acquisitions •  Data Operations •  Data Policies •  Data Security •  Data Protection

Does  your  organizaAon  need  a  CDO?  

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“Organizations are about to be swamped with massive data tsunamis. The Chief Data Officer is responsible for engineering, architecting, and delivering organizational data success” – Peter Aiken, PhD

O  Nascimento  do  CDO  

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The Best of the Breed Data & Analytics Leader

•  Knows business and technology •  Runs his/her team as a business

unit •  Has multi-discipline skilled people

(technologists, mathematicians, statisticians, business people as well)

•  Manages quite well the back office and front office functions

What  does  it    take  to  be  a    

Chief  Data  Officer  ?  

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“Hiring good people with high emotional IQ and business sense is much more effective than hiring people based on skills and experience. That's because good people help define the strategy, while specialists become obsolete when the business strategy changes” – Jim Collins, from Good to Great

How  to  promote  Business  Maturity  through  AnalyAcs  ?  

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Is it possible to promote Business Maturity using Analytics, or is it the

other way around?

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The Hawthorne Effect (1924-1933), at a Western Electric factory outside Chicago

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“Measurement drives behavior, and if we don’t understand how, it drives behaviors in mysterious

ways”

by Frank Buytendijk, Beingfrank Research, Sept 2012

Good  KPIs  will  not  save  your  business,  but  they  will  be  able  to  tell  how  

screwed-­‐up  your  business  is  

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The 3 ingredients to make Advanced Analytics work

•  Choosing the right data and managing multiple data sources

•  Having the capability to build advanced models that turn the data into insights

•  Management must undertake a transformational-change program so that the insights translate into effective action

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Technology alone will not change the previous results

It takes more than just

data and analytics for results to be

achieved

Processes

People Data

Architecture

Programs

Data Management

Analytics

Where  de  we  go  from  now  ?  

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Which companies will thrive in the near future ?

Is your company going to lead, influence or follow when

using data and analytics to

drive results ?

Some    take  aways  

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Take Aways •  Technology is cheap •  Cloud makes it even cheaper •  Data is available everywhere •  Humans are social animals •  Mobile is more than phones and tablets •  Start your data and analytics journey soon

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Lessons to Analytical Success •  People •  Change Management (on going

program) •  Culture •  Organization Model •  Processes •  Architecture •  and Analytics, of course

Data  Thinking  Analyze Synthesize

Research

Present

Motivation

Q&A

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Thank you Mario Faria Chief Data Officer and Analytics Strategy Advisor http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria fariamario@hotmail.com +1 (425) 628-3517