ec r&d funding september 2006
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1August 2006 Optibase proprietary
EC R&D fundingSeptember 2006
Danny Lustiger CFOOptibase Ltd
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2August 2006 Optibase proprietary
Agenda
What is the EC program
Case study - Optibase
Who are we?
What do we do in the EC Programs
How we did it?
Strategy, Tactics and Tips
How the government can contribute to increase the Israeli companies participation?
How the CFO forum can contribute to this initiative?
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The EC R&D program
Support European R&D innovative activities.Central control and budget.Large budget. (17 Billion for the 6TH Program and 49 Billion for the 7th program)Very generous in terms of funding and support (75% funding).Work mainly in consortiums. (Few partners from different countries)All the major player in the European Industry participate in this program.Great opportunity to establish strategic and business relations with the main players in Europe.Long terms programs (4-7 years)Variety of topics. Touches almost every subject.Israel is a full member since the 4th Program (1997)So far the Israeli Industry wasn’t exposed enough to the huge opportunity. The returns are good but can be much better.
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4August 2006 Optibase proprietary
FP7 – The seventh program
2007-2013
Suggested budget of 49 Billion EuroCooperation – total 32.2 Billion Euro
Health 5,984 MillionFood, Agriculture and Biotechnology 1,936 MillionInformation and Communication Technologies 9,083 MillionNano-sciences, Nanotechnologies, Materials and new Production Technologies 3,467 MillionEnergy 2,236 MillionEnvironment (including Climate Change) 1,886 BillionTransport (including Aeronautics) 4,150 MillionSocio-economic Sciences and the Humanities 607 MillionSecurity and Space 2,855 Million
Ideas 7,532 MillionPeople 4,577 MillionCapacities 4,121 Million
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Why participate?Finance:
Grants Vs. “Loans” (No need to pay royalties).
Funding of 75% of the total R&D expenses for small/medium enterprises
No limit on expenses. (Reasonable marketing and administrative expenses are permitted, allow high overheads and no limit on level of salaries).
Long term planning (4 years in FP6, 7 years in FP7)
Huge budgets (17 B in FP6 and 49 B in FP7) over variety of subjects.
Technology:
Exposure and visibility to innovative cutting-edge technology
Support in high-risk projects and technology development
Marketing:
Strategic contacts and closer ties with European industry, business and research institutes. Open doors to European companies.
Early and better view of the market and its trends.
IP
No Intellectual Property rights for EC (Vs Chief Scientist).
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6August 2006 Optibase proprietary
CASE STUDY - OPTIBASE
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7August 2006 Optibase proprietary
About Optibase
Founded in 1990
Public since 1999 (NASDAQ – OBAS)
Provider of standard video encoding and streaming solutions
Worldwide sales and support presence
Strong Intellectual Property
Financially sound position
~ 150 people in Israel
Experts in Digital video and IPTV technology.
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8August 2006 Optibase proprietary
Optibase
Core Competence:Video/Audio
EncodingTranscoding Streaming
Streaming / Networking Protocols over IP, ATM, DVBDVB to IP conversions
Multiplexing, splicing technologies
Product Portfolio: Solutions for providers of IPTV and broadband TV servicesEquipment for broadcasters, content providers and other video applications
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9August 2006 Optibase proprietary
Optibase “Track – Record” in EC
Active in EC programs since FP4 (1997)
Participation in 16 projects over the last five years
Coordinators of three projects
Ongoing projects
Participant in four projects.
Over 5M EURO net over the years (FP4-FP6) to support R&D activities)
Established business relations with major players in the EC.
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10August 2006 Optibase proprietary
Optibase’ Projects
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11August 2006 Optibase proprietary
Optibase Partners in EC projects (partial)
T-system Nova (Deutsche Telekom )
TILAB (Italia telecom)
Philips Research
Telediffusion De France (France Telecom)
Telefonica I+D
Thales Broadcast and Multimedia
ALCATEL
Portugal Telecom Innovacao
IRT
Fraunhofer IIS
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12August 2006 Optibase proprietary
Our Strategy to Win ProjectsStudy the process inside / out (Good feasibility check)Commit Management (time & resources)Allocation of resources (the first attempt might be expensive….)Appoint Champions (R&D, Marketing and Finance)
Top people for the whole processStick to the company road mapPlan to be a coordinator. (Participation is also good but being a coordinator leaves the control and major budget within our hands)Use a professional consultant. (At list for the first time)Take advantage of the government support. (funds, institutions, ISERD)Maintain relationships with project partnersNurture your branding in the community
Workshops, concertation, documents and reportsOnce you “joined the club” things are much easier…
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Tactics
Tailor Project to Company’s road mapFind and select the right partners.
Establish contacts – The past perpetuates itselfUse professional experts for:
Support good feasibility checkFinding partnersSupport in writing Project DocumentProject negotiationProject administrations
Maintain close ties with the EC project officersEC and local Workshops and events
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Tips (1) – The Idea
Good, interesting, innovative ideas
Good fit to Strategic Objectives and EC goals
Attached to the company road map
Have clear vision of the goals, workplan and results
Balanced construction of the consortium (type, geography, size)
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15August 2006 Optibase proprietary
Tips (2) – The planning
Define and keep proposal preparation workplan towards deadline
Early stage – partners’ roles and budget
Use common project structure
Plan the work as in any real project (Gantt) with early deliverables for the specification and design stages
Build a well-structure proposal
Sound Work-Packages
Spread resources evenly between Work-Packages
Build a balanced consortium.
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Tips (3) – The writing
Writing the proposal – clear, readable, promising, outstanding
Respect the auditors - don't submit a proposal that you wouldn't accept
Capture the auditors in their first 10 minutes
Nock-out introduction
A picture worth 1000 words
Make it clear where is the advance over state-of-the-art
Address all parts of the template (management, workplan, dissemination and exploitation and others)
Don’t hesitate to use professional experienced writers
Assign writings tasks to all partners but be ready to edit and write most of the proposal
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Points to Consider
Project acceptance rate of ~ 25% Nothing is guarantied.
The evaluation criteria are very objective. There is no room for any involvement of the company. You should address and explain all the requested issues within the proposal.
Evaluation is not anonymous, the submitters’ names play a role
Entering the club looks difficult (at the first attempt).
Long term planning – between submission and project start
Large and long projects – require long term vision and innovation
Management overhead
The more you wait - it’s getting harder, and FP7 is coming…
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How the government can support ?
Decide to accept the European invitation and join the program.
Keep the Israeli status as FULL MEMBER of the program.
Allocate the necessary budget for the Israeli participation.
Maintain the Israel Directorate for the EU programme (ISERD). (There is a need to improve its reach to the Israeli Industry)
Establish a fund to support the participation of the Israeli Industry:
Support the preparation of proposals by funding a fraction of the first attempt. (There is a good start by the OCS)
.
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19August 2006 Optibase proprietary
What CFO forum can contribute?
Support the Israeli participation in the European program. Help to convince the government to accept the European invitation and join the program.
Lobby to increase the support in Israeli participation, mainly the government support in proposal preparation. (Having a fund similar to the old marketing fund).
Increase the Israeli Industry awareness for the huge business and funding opportunity
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20August 2006 Optibase proprietary
Thank you !!
Danny LustigerOptibase Ltd.
Phone: 09-9709210Cell: 054-4563666
Email: dannyl@optibase.comwww.optibase.com
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