ebaby presentation
Post on 21-Aug-2015
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Credibility Solutions
● Audiences today want dynamism
● Just In Time Parenting
● Forums (example )
● Partner with doctors
● Update regularly
Proactivity Problem(2):
● Proactivity explained
○ Waiting for audience to come to you
○ Not interacting - relationships aren’t forming
○ No social media presence
■ Not enough help
Social Media Usage
● Your audience is online!
o 95% of teens 12-17 active on the Internet
o 8 out of 10 are present on social media
o 77% use Facebook
o 24% use Twitter
o Numbers continually grow
Facebook Group
● Specifically for moms
● Creates community
● Connects moms from the
same areas
● Exchange of ideas,
information, etc.
● Ask and answer
questions
● Provides a support
system
● Creates two-way
communication
● Gets audience involved
● Hashtags
○ #WellnessWednesday
○ #TipTuesday
● Links to articles
● Gaining followers
Awareness Solutions
● Brochures
● Posters
● Ads○ Doctors’ offices
○ Hospitals
○ School infirmaries
○ Pregnancy centers
Conclusion
Problem: Solutions:
CredibilityProblem
Redesign the website to be more interactive
Hire an intern to find support and update regularly
Proactivity Problem
Establish a social media presence
Hire an intern to manage social media accounts
AwarenessProblem
Consistently produce promotional items
Spread awareness through social media accounts
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