easy to use, difficult to master: social media in 2013

Thanks for

COMING

Rhyne Armstrong @ninety7 - facebook.com/rhyne – rhynearmstrong@gmail.com

Talking

Why am I

about this?

Great I’m talking to myself.

know

You need to

this stuff

Reality

and where you fit in

Yin & Yang

of social media

Tips

to help you survive

69%

of online adults

850 Million

active users on Facebook

175 Million

tweets sent every day in 2012

163 Billion

tweets since the beginning

80 million

users on Instagram

Tools

These sites are just

You

It starts with

Interconnected

This is our

reality

Fact

Perception is

Rarely

Perception

changes

simple

The basics are

individuals

A gathering of

communicating

New school

Old school

Human

Please, be

voice

Find your own

Image

Protect your

Myth

Anonymity is becoming a

Them

You look for

You

They look for

Recruiting

89% use it for

research

1 of 5 us it to

a prospect

rejected

1 of 3 who use it have

applicants because of it

nothing?

Why not have

How can you be an expert in communication of ANY kind by

ignoring the biggest trend in communication in the modern era?

Don’t

credibility

Build your

sites

Link your

Resources

Use online

fresh

Keep your resume

At work?

Social Media

Networking

Use it for

Research

Use it for

For work?

Social Media

Management

Reputation

Relevant

Help your company stay

Messages

Craft

Own it!

Marketing doesn’t

in

Dive

them

Become one of

Your Job

Never post negative comments about

Your Clients

Never post negative comments about

Flirt

Don’t

Proprietary

Never post

information

everything

Assume everyone can see

What

Watch

you post

when

Watch

you post

where

Watch

you post

Language

Learn the

knowyourmeme.com

post

Check before you

anything

snopes.com

Interact

Use it to

with users

others

Observe what

are doing

gracefully

Stop

Communicator?

Technical

• Social Media Strategist • Community Manager • Blogger • Social Media Marketing Specialist • Search Engine Marketing • Online Customer Service • Online Technical Support • Director of Social Media

• Interactive Designer • API Writer • SEO Manager • Web Analyst • Content Manager • Copywriter • Graphic Designer

Discussion

Time for

Rhyne Armstrong @ninety7

facebook.com/rhyne rhynearmstrong@gmail.com

Thank you!