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Identity

Who has a LinkedIn profile ?

Who consult LinkedIn at least twice a week ?

What do you consult on LinkedIn ?

On which device do you consult LinkedIn the most ?

Who knows about LinkedIn Marketing Products ?

Connect the world’s professionals to make them

more productive and successful

Our mission

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

Connect all of the world’s professionalsNetworks

GroupsSlideShare InfluencersPulse

The definitive professional publishing platformKnowledge

For our customers

HirePower half of

all hires

MarketThe most effective way for

marketers to engage professionals

SellThe start of every sales opportunity

Power half of all hiresTalent Solutions

1

2

Effectively engaging professionalsMarketing Solutions

The start of every sales opportunitySales Solutions

Find Connect Engage

LinkedInRecruiter Pulse

Mobilize

Mobile traffic

45%

<2%

* 2014 mobile traffic as of the end of Q1’14 | mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

The next decade

Create economic opportunity for every member of the global

workforce

Our vision

Create economic opportunity

Realize your dream job

Find work Be great at what you do

THE ECONOMIC GRAPH

313M313MMembersMembers

Member growth

32M

313M

* 2014 member number as of June 30, 2014

3.5M3.5MActive company profilesActive company profiles

3B+3B+EndorsementsEndorsements

BillionsBillionsof network updatesof network updates

The audience in Europe

Who is using LinkedIn in Belgium?Who is using LinkedIn in Belgium?

Frequent VisitorsFrequent Visitors

“Spend Time”

Professional NetworksPersonal Networks

“Invest Time”

1

2

3

4

5

Socialize

Stay in touch

Be entertained

Kill time

Share content

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career

What are the top 5 reasons people use social

networks?

What are the top 3 content types people expect?

Professional NetworksPersonal Networks

Career info

Updates on brands

Current affairs

Info on friends

Info on personal interests

Entertainment updates

26% higher than

personal

1

2

3

“Spend Time” “Invest Time”

Consider keeping updates running through the weekend

Saturday = best performing day

of the week

Sunday = above average

performance

Marketing Solutions

OwnedOwned

PaidPaid

EarnedEarned

ON HOW TO BUILD A THRIVING SOCIAL ECOSYSTEM

““You can no longer buy attention, you have to earn it.You can no longer buy attention, you have to earn it.”” – – David Jones, Global CEO of Havas and Euro RSCG David Jones, Global CEO of Havas and Euro RSCG

WorldwideWorldwide

Through decision making process

60%

Why?Buyers are highly informed, savvy, and

demanding

Source: CEB, “The Digital Evolution in B2B Marketing”, 2012

First contact with brand

Create – The Company Page

Give your Company a platform on the world’s

largest professional network.

Attract - Build influential brand advocates

Attract – Employee Profile Sponsorship

• Harness your best brand ambassadors

• Use profile ad space to promote your brand

• Direct captivate professionals to a website or Company Page

Attract – Company Page SponsorshipOwn the ad space on your company page

Engage – Relevant content in the right context

Engage – Sponsored UpdatesSponsored Updates appear in the LinkedIn feed on desktop, tablet, and mobile phone

Engage – Direct Sponsored Content• Sponsor any content directly in your target audience’s feed

• Personalise and test your content to improve performance

Control which posts are visible

on the Company or Showcase

Page

Partner Messages / InMails : One to One communication

• Real Time Delivered

• Bidding buy

IAB Display Ads

Content Ads

Video Content Ads

Text Links Spotlight Ads

Coming up

LinkedIn Lead Accelerator

LinkedIn Network Display

Targeting on LinkedIn

Declared Profile

Criteria

Job Function / Title

Seniority

Industry

Company Size

Occupation

Education

Behavioural / Custom

Criteria

Geography

Profile Keywords (InMails only)

Groups / Associations

Custom segments – e.g. Influencers, Mobile, Circles of C-Suite, Business Travellers, Expats etc.

Company name

Age / Gender

Target influential, affluent and educated professionals

Targeting possibilitiesRUN OF PROFESSIONALS= Run of LinkedIn

    (All LinkedIn users are professionals)

SPECIFIC TARGETING= The combination of different segments/values.

   Any combination of f.e. function, seniority, company, industry, age, sexe…

Only social network that offers a quality audience at scale, in a

professional context, with genuine marketing solutions that impact on

your client’s business.