e-customer analysis...solution zendeskoffers an analytics tool in the form ofbime. bime pulls in...

ProjectReference:2017-1-BE01-KA204-024783

E-customer analysis

ProjectReference:2017-1-BE01-KA204-024783

- Profileofpotentialcustomerforenterprises- ToolstoanalyzeE-customers- E-customersrelations

ProjectReference:2017-1-BE01-KA204-024783

Categories of e-customers:

Convenience buyer

Savings buyer

ProjectReference:2017-1-BE01-KA204-024783

Categories of e-customers:

Comparison buyer

Loyal buyer

ProjectReference:2017-1-BE01-KA204-024783

Categories of e-customers:

Focused buyer

Aversive buyer

ProjectReference:2017-1-BE01-KA204-024783

Categories of e-customers:

Intimidated buyer

Adventurous buyer

ProjectReference:2017-1-BE01-KA204-024783

Customer Analytics Tools for Every Business Size

The more you know about yourcustomers, the likelier you are to be able to make them happy.

ProjectReference:2017-1-BE01-KA204-024783

4 different types of software categories

-CRM -Customer service-Social Media-Analytics

ProjectReference:2017-1-BE01-KA204-024783

CRM: Zoho CRM

Zoho usesdatafromitsown Zoho CRM.Itsreportingfeatureswillgiveyouanoverviewofyourmostsuccessfulmarketingcampaigns.

ProjectReference:2017-1-BE01-KA204-024783

Customer Service: Intercom

Intercom isacustomerserviceandmessagingplatformtokeeptrackofandstayintouchwithcustomers.Itletsyoustartthecommunicationprocesswithlivechat.

ProjectReference:2017-1-BE01-KA204-024783

Analytics: Kissmetrics

Asawebandanalyticsplatform, Kissmetrics providesvaluableinsightsintowebvisitorsandhowthey'reinteractingwithyoursite,includingwherethey'reclicking

ProjectReference:2017-1-BE01-KA204-024783

CustomerService:CloudCherry

CloudCherry isacustomerexperienceandanalyticstoolthat'llgiveyoudeepinsightsintoyourcustomers.

ProjectReference:2017-1-BE01-KA204-024783

Analytics:BIMEbyZendesk

Thepopularcustomerservicesolution Zendesk offersananalyticstoolintheformof BIME.BIMEpullsincustomerexperiencedatafromavarietyofdifferentsourcesincluding GoogleAnalytics, Adwords, Salesforce,andZendesk

ProjectReference:2017-1-BE01-KA204-024783

CRM:SalesforceSalesCloud

Salesforce'spopularsalesandCRMsoftwarehasaddedpowertoitsofferingwith Einstein,anAI(artificialintelligence)componenttogivedeeperinsightsintocustomers

ProjectReference:2017-1-BE01-KA204-024783

Socialmedia:Brandwatch

Brandwatch isadeeplisteningandsocialmediamonitoringtoolthatletsyoutrackmentionsacrosssocialmedia,aswellasgetinsightsintowhatconversationsarehappeningaroundyourproduct,service,orindustry.

ProjectReference:2017-1-BE01-KA204-024783

Customer analytics tools will make your customers happy

ProjectReference:2017-1-BE01-KA204-024783

E-customer relationEthics code

The ethics code is an integral part of a company values, so it helps to be consistent in how to respond to customer service situations.

-WeAreHereBecauseofOurCustomers-WeUnderstandOurCustomersAreOurFuture-WeTreatCustomersLikeFamily-WeAlwaysListentoOurCustomers-WeWorkHardtoSolveAnyProblems-WeMaintainPositiveAttitudes-WeAllImpactCustomerService

ProjectReference:2017-1-BE01-KA204-024783

ProjectReference:2017-1-BE01-KA204-024783

E-customer relationEthics code

Workhardtosolveproblem

Positiveattitude

ProjectReference:2017-1-BE01-KA204-024783

E-customer relationEthics code

Everyone in your company, no matter how minor, impacts customer service. I once visited a neighborhood restaurant where the service was

great and the food was wonderful. I had a great time—until I felt a wad of chewing gum on the underside of the table, which completely killed the

experience for me. I didn't go back there, despite the otherwise wonderful atmosphere. The cleaning crew had let everyone down. Little things and

small actions can stick in the customer's mind, damaging their experience.