e-commerce for everyone - prestashop meetup utrecht
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Stefan Devroey, Chief Internationalization Officer
Quentin Audrain, Product Marketing Specialist
E-Commerce for Everyone
www.prestashop.com
Agenda
• PrestaShop Growth & PrestaShop Software
• The Dutch market & Case studies
• PrestaShop Software
PrestaShop Growth & PrestaShop Software
PrestaShop 2014 Growth
• A world-renowned company,1. Growing
2. Hiring
3. Developing
35 % growth in 2014
+ 110 employees
Paris & Miami + 5 local country Managers in Europe
Top 100 web companies
CMS with big growth
5
Product Growth
In 7 years PrestaShop has become :• A global leader in e-commerce
• The most popular open source e-commerce software
Powering
200 000stores
Translated in
65 languages
Downloaded in
210 Countries
Always focusing on our core objectives
• Turn our merchants’ great ideas into success • Participate in the growth of our Partner Agencies
Increase profitability and revenue
Grow internationally
Reduce Time To Market
Increase user-friendliness of the product
Always proud of our values
• Freemium• Open source • Simplicity and power• International
The Dutch Market & Case studies
Dutch Market Overview
• The Netherlands have become one of the European frontrunners in e-commerce
• 72 % of online population has bought online
Online Spend
3,2€ Billion30,636,121
Nr of Online sales
Average online amount spend
per year 340€
Source : Thuiswinkel.org Q3/2014
9.911.944 Dutch Online Buyers
Percentage of online spend versus total market
Source : Thuiswinkel.org Q3/2014
Usage of device when shopping online
20142013
16.00%
84.00%
Dutch Market Payment Overview
Source : Thuiswinkel.org Q3/2014
Why choose PrestaShop ?
+7000 PrestaShop merchants and growing
Marketplace with +5000 modules & templates to extend functionality
Thuiswinkel Business Partner & partnerships
Active community to support you
Oh yeah : and its FREE !!!!
100 % localized in Dutch language and VAT regulation
Partner agencies to support you
Support for most NL payment and shipment solutions
Case studies
www.headict.nl
• All kind of hats
• Very active and largest of its kind
in Europe
• 5 languages
Case studies
Case studies
The PrestaShop Software
17
Conversion Oriented Storefront
• 100% Mobile Responsive
• Live Theme Configurator
• Designed for Conversion
• SEO-optimized
• Customer Reviews
18
Responsive Back Office
• Real-Time Analytics
• Powerful Dashboard
• Responsive Design
• Smart KPIs
• Smart Forecast Panel
PrestaShop Download
Open Sourcesince day 1
19
• Fully customizable
• Get access to your database
• Full control on hosting, management….
Cloud is in the air
PrestaShop is launching a Cloud version of its platform
Host your store in a few
seconds
PrestaShop
Technology
=
Simple & powerful
Access your store from anywhere
It’s in our DNA
=
Unchanged Business
model
Time to Market
• Easy to build it
• Packed with everything you need to get started online fast
• Brand new: launching module!
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5 min. to get your store ready
1st sale after 15 days
1.5 weeks to get your store active
More and more collaboration
• Community focused: building PrestaShop together
• A growing community (+ 120 000 members on our forum in 2014)
• User club: your opinion matters prestashop.com/club
700 000 members
Meet us at the Webwinkel Vakdagen Show!
Stand T09
23
Come talk with our team right now!
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