e-commerce com380 introduction to e-commerce lecture 1 e-commerce overview

E-commerce COM380

Introduction to E-commerce

Lecture 1

E-commerce overview

E-commerce COM380

Introduction to E-commerce

Objectives

By the end of the lecture students should: • Appreciate the contents of this part of the module.

• Understand the meaning and scope of E-commerce

• Appreciate the reasons for adopting E-commerce

• Appreciate the challenges to an organisation

E-commerce COM380

Introduction to E-commerce

• What is E-commerce?

• Why could it be important to business?

E-commerce COM380

Introduction to E-commerce

E-commerce to E-business

Broad DefinitionAll electronically mediated transactions between and

organisation and any third party.

E-commerce COM380

Introduction to E-commerce

E-commerce to E-business– Communication Perspective– Business Perspective– Service Perspective– On-line Perspective

E-commerce COM380

Introduction to E-commerce

Definitions

...the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks.

Zwass (1998)

E-commerce COM380

Introduction to E-commerce

DefinitionsE-commerce is the exchange of information

across electronic networks, at any stage in the supply chain, whether within an organisation, between business and consumers, or between the public and private sector, whether paid or unpaid.

E-commerce@its.best.uk, 1999

E-commerce COM380

Introduction to E-commerce

E-commerce activities– Buy-side e-commerce– Sell-side e-commerce e-commerce– Supply chain management– Internal and External value chain

E-commerce COM380

Introduction to E-commerce

E-commerce and E-business Relationship

EC EB

a b c

EC = EB EC

EB

E-commerce COM380

Introduction to E-commerce

On-line in the U.K.

• November 2000 19.98 million 33.58%

• June 2001 33 million 55.32%

• September 2002 34.3 million 57.24%

E-commerce COM380

Introduction to E-commerce

E-commerce fundamentals

• Environment

• Marketplace

• Business models

E-commerce COM380

Introduction to E-commerce

E-business infrastructure

• Internet/Intranet/Extranet

• Standards

• Managing e-business infrastructure

E-commerce COM380

Introduction to E-commerce

E-business infrastructure

• Zwass (1998) has three main levels:1. Infrastructure

2. Services

3. Products and services

E-commerce COM380

Introduction to E-commerce

E-business infrastructure

• Kampas (2000) has five main levels:1. Storage/physical

2. Processing

3. Infrastructure

4. Application/content

5. Intelligence

E-commerce COM380

Introduction to E-commerce

E-environment

• Social factors

• Legal factors

• Economic and competitive factors

• Political factors

• Technology

E-commerce COM380

Introduction to E-commerce

E-business strategy

• Situation analysis

• Strategic objectives

• Implementation

E-commerce COM380

Introduction to E-commerce

Supply chain management

• Options

• Using information systems

• Alternative perspective using info systems

E-commerce COM380

Introduction to E-commerce

E-procurement

• Drivers

• Risks and impacts

• Implementation

• Automated E-purchasing

E-commerce COM380

Introduction to E-commerce

E-marketing

• Planning and situation analysis

• Objective setting

• Strategy and tactics

• Action control

E-commerce COM380

Introduction to E-commerce

E-crm

• Acquisition

• Retention

• Service quality

• Customer extension

• Technological solutions of crm

E-commerce COM380

Introduction to E-commerce

Change management

• Perspectives on e-business change

• Planning change

• HR requirements

E-commerce COM380

Introduction to E-commerce

Change management

• Revising organisational structures

• Managing the human dimension of change

• Risk management

E-commerce COM380

Introduction to E-commerce

Analysis and design

• Analysis for e-business

• Process modelling

• Data modelling

• Design for e-business

E-commerce COM380

Introduction to E-commerce

Implementation and maintenance

• Alternatives for acquiring e-business systems

• Testing

• Changeover

• Content management and maintenance

E-commerce COM380

Introduction to E-commerce

Assessment

• One assignment

• Exam

E-commerce COM380

Introduction to E-commerce

Objectives

• Appreciate the contents of this part of the module.

• Understand the meaning and scope of E-commerce

• Appreciate the reasons for adopting E-commerce

• Appreciate the challenges to an organisation