e business case study danish furniture

Case Study: Ebusiness in Small Danish Furniture Manufacturers

Submitted To: Sir Zulfiqar Ahmed

Submitted by: Farah Ahmed (SP10-BB-0013)

Danish Furniture

More than 4/5 of production is exported

6th largest exporting industry

Employs around 26000 people and 8800 firms employs less than 50 people

Danish Furniture

3 segments:

o Funiture for homeo Commercial and contract

furnitureo Designer furniture

Danish Furniture Online

Sold by variety of channels

Internet sales

“Danish furniture online” – known as

“one of the most important gateways with links to 200 manufacturers.”

Online portal for Danish Furniture Industry – Manufacturers Index

Furniture trade

Press Magazine

Statistics and market size structure

Consumer tips

Press Information

Aksel Kjersgaard Furniture Manufacturing

About the Company

It Specializes in:

o High Quality Tableso Hall Furnitureo Home office Furniture

About the Website

Communication platform to make inquires

Increased communication with final customers

Also linked to danish Furniture Online

Does not sell online

Online procurement

Online vendors Suppliers

Thank You!