dzhim kollinz kak gibnut velikie
Post on 10-Oct-2015
31 Views
Preview:
TRANSCRIPT
-
, :)m-i-f.ru
-
Jim Collins
HOW THE MIGHTY FALLAnd Why Some Companies
Never Give In
HarperCollins Publishers
-
, , 2013
-
65.011.8 65.291.218 60
, .60 . -
/ ; . . . . . : , -, 2013. 288 .
ISBN 978-5-91657-533-0
, - , , -: ? , , ? - ? - , , , ? - , ? ?
, - , -, .
65.011.8 65.291.218
ISBN 978-5-91657-533-0
Jim Collins, 2009 ,
, . , , 2013.
. - - .
-
-
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
1: , . . . . . . . . . . . . . . . . . . . 42
2: . . . . . . . . . . . . . 64
3: . . . . . . . . . . . . . . . . . . . . . . . . . 89
4: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
5: . . . . . . . . . . . . . 135
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
1: ,
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164
2:
- . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172
3: Fannie Mae 2008 . . . . . . 179
4:
. . . . . . . . . . . . . . . . . . . . . . . . 187
-
6
4: . . . . . . . . . . . . . 195
5: ,
? . . . . . . . . . . . . . . . . . . . . . . . . 201
6: IBM . . . . . . . . . . . . . . . . . . 204
6: Nucor . . . . . . . . . . . . . . . . 211
6: Nordstrom . . . . . . . . . . . . 218
7:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277
-
,
,
.
-
, . - , -
, ,
- ( -
)*. ,
, ,
. ,
* -
. . .
-
9
,
.
25 2008 .,
United
Airlines
. Bear Stearns,
156- Fortune 500, -
JPMorgan Chase, -
. 158
Lehman
Brothers. Fannie Mae Freddie Mac -
. Merrill Lynch,
, . -
Washington Mutual*
. -
-
-
.
, 2008 .
- , -
.
:
* , 1889 2008 . 2008 . Wash-
ington Mutual 95% .
JP Morgan Chase.
. .
-
10
, -
, ,
* -
**. -
,
, , -
.
,
-
,
.
,
,
.
,
. , -
, . , -
, .
* . .
, . . : , , 2012. . .
** . . . , -
. . : -
, 2005. . .
-
2004 . , *. Conference Board** -
- -
, .
* Leader to Leader Institute 2003 . -
. -
, . . .
** The Conference Board, Inc. ,
60 . -
,
-, -
. . .
-
12
? , -
*.
,
,
. ,
,
, .
?
, . , .
. .
? .
? -
: ,
.
-
:
, ?
(-
, -
-
), - -
.
* - ,
. . .
-
13
, , ,
- . -
, .
, ,
, 1. -
. . ,
, . -
?
?
-
.
,
, -
.
, . :
?
? .
-
, ,
,
. ?
? . -
-
, ,
,
,
-
14
, .
, , -
, , ,
-
(.
). ,
: ?
?
- .
, ,
.
, , : -
,
. .
.
2002 .
* -
-, . -
3000 , -
3900. 3300
* , ,
(1985) (1986)
Ironman. . .
-
15
, -
. ,
-
, -
,
.
,
. , ,
,
, , .
,
.
, , , -, , . - , , .
, -
, -
.
-
16
, , , . -: , - , , - (, , - ). - , - - , ? , . , , - .
. , - - - 19601970- ., - 2 - . , - , , , . - , , , - , ?
-
17
, , , , , , , . -, - . , , .
,
5:12 18 1906 .
- , , ,
,
3. . . . !
- .
, -,
.
, ,
. . -
. .
Bank of Italy,
-
18
, , ,
. -
, -
. ,
: -
,
. -
-
,
, -. -
-,
, -
.
-
, ,
, . : -
- !4
, -
.
.
- , -
, , Bank of Italy
, -
. ,
, , -
,
-
19
Bank of America. 1945 .
, Chase National
Bank5*.
Bank of America -
6. ,
Harvard Business Review,
: Bank of America -
1100 , 100 ,
, $100 . -
,
7
- 1980 .,
Bank of America ,
, , -
,
80% ( ,
), -
,
,
* 1998 . Bank of America NationsBank,
, Bank of America Nations-
Bank. . .
-
20
-, -
,
,
, ,
-
-
,
. -
Bank of America8.
-
, Bank of America 1970- ., -
,
, , .
, Motorola Circuit City,
.
Zenith Atlantic & Pacific Tea Company (A&P)*, - -
, -
, -
.
* The Great Atlantic and Pacific Tea Company (A&P) -
, . 2010 . ,
, -
. . .
-
21
, , . , , , , . , -. .
, , , - :
, ! -
, , ! -
, !
!
1980 . Bank of America
CEO. Forbes
:
,
9. , Bank of America
,
- , ,
, ,
,
.
-
22
,
600
400
200
0
200
400
600
800
1972 1976 1980 1984 1987
Bank of America 19721987 . ( . )
, -
, , -
, Wall Street Journal
, .
, ,
- Charles Schwab ,
*
Bank of America
* 27 1932 . -
16 (). -
. . .
-
23
, .
Seafirst
Corp.
$100 .
. -
-
, , .
- Bank of America 10.
,
.
,
. ,
-
,
11.
Charles Schwab BMW, Porsche -
Jaguar, , -
Ford, Buick
Chevrolet12.
HR- , BusinessWeek
, Wall Street -
13. ,
14. ,
-
24
-
, Bank of America ,
$600 , , 19851987 .
-
.
, -
-
*. ,
, , ,
, .
,
: Bank of America ,
.
, .
.
*
Breaking the Bank: The Decline of BankAmerica. . .
-
- - , -
, , ,
,
?.
, .
- -
,
.
-
26
-
-
(
, -
,
-
). ,
,
, .
-
, ,
, -
,
.
Atlantic & Pacific Tea Company (A&P), Addressograph, Ames
Department Stores, Bank of America (
NationsBank), Circuit City, Hewlett-Packard (HP), Merck, Motorola,
Rubbermaid, Scott Paper Zenith ( -
1). ,
,
,
, , , ,
-
27
, , ,
. -
: , -
, ,
, ?
,
,
.
: ,
, -
. , ,
Merck HP
( ,
).
, ,
: -
. ,
, -
, ,
.
,
, -
( ).
Fannie Mae 2008 .:
2005 .
-
28
, Fannie Mae -
,
. -
, -
, -
(, , Fannie Mae, -
)
.
, -
Fannie Mae -
3.
-:
. -
?
-?. :
?. -
-, -
, , -
( 2 ).
. 1970- .
Ames Department Stores Wal-Mart,
,
-
29
.
-,
.
. . ,
,
, -
, .
:
, . -
? -
.
?
, -
Wal-Mart
Ames
1974 1977 1980 1983 1986 1989 1992
30
25
20
15
10
5
0
: 2006 (CRSP). www.crsp.chicagobooth.edu
-
30
, - : ,
, -
, -
- .
,
-
,
. -
, -
-
.
o
, -
.
:
, -
-
.
: -
, -
, , , -
. , ,
, , -
, , -
.
-
31
: -
Southwest Airlines, -
, ,
, , . , -
-
-
( , :
),
, Southwest
- ,
1960- . Pacific Southwest Airlines.
,
,
Southwest .
, , -
, , ,
, ,
,
. , -
, ,
-
. , , -
Zenith, 1960- .,
,
-
32
, -
. -
,
-
, -
. , -
,
,
. ,
, ,
, ,
. -
-
, -
.
, , , : -, , , - , , , Bank of America 1980 . - : , , .
-
33
:
? , -
? -
, , ? ?
:
-, ,
, ,
-
, , : , -
, , -
. ,
,
.
. : -
,
-. , -
. -
, , ,
, , ,
.
,
.
-
34
,
. -
, -
, ,
, ,
, -
, ( -
A&P 2 ).
*, -:
, , ,
,
15. , , -
, ,
, .
. -
, -
.
1: , . -
, , ;
- ,
-
. 1 ,
* ,
, , , -
. . .
-
35
, -
, -
. ( -
, - -),
( , ,
- -,
),
.
. ,
, .
1: ,
2: -
4:
5:
3:
-
36
2: .
1 ( , !) -
2,
, , -
, ,
. 2 -
, , -
, -
, ,
, ,
. , -
. -
-
, -
.
3: .
3,
, -
,
,
,
.
3 ,
, -
.
-
37
,
. -
, ,
, .
-
,
,
4.
4: . / -
3 ,
, .
: -
?
, -
? 4
, -
; , -
, ; ;
;
;
. -
,
.
5: .
4,
-
38
, , -
5, -
-
,
.
-
, -
, -
.
,
, , , -
, - , - .
, Zenith -
, Rubbermaid
2 5 . (
Bear Stearns Lehman Brothers,
,
, ,
.) -
, - ; , Ames -
3 , 4 -
, 5.
, ,
, .
,
,
-
39
(
!). , -
.
1: ,
2:
3:
4:
5:
?
,
,
-
. -
,
-
40
,
-
.
, -
. , -
, -
.
-,
. -
, , -
( ),
, . ,
, . -
,
.
-, , -
. ,
,
-
. ,
, -
4. -
, Nucor, Nordstrom, Disney IBM, -
,
.
-
41
, . 5 , 4 . - , . -, - , , .
:
, -
? : -
. ,
,
. , -
, ,
.
-
1: ,
1: ,
2: -
4:
5:
3:
-
1: , 43
1983 . Motorola -
, ,
. -
, -
-
. Motorola
, -
, , -
16. 1929 . -
,
Galvin Manufacturing Corporation,
( )
. , -
, -
Motorola .
Motorola: , -
,
.
1989 . 165 CEO,
Motorola
, .
-
44
, , Motorola
, -
, -
, -
. , Motorola
,
.
1990- .
Motorola, $5
$27 ,
. 1995 .
Motorola -
StarTAC (
-
, , ).
: StarTAC -
,
. Motorola? -
,
BusinessWeek, -
Motorola :
17.
,
Bell Atlantic. -
StarTAC,
-
, :)m-i-f.ru
/ColorImageDict > /JPEG2000ColorACSImageDict > /JPEG2000ColorImageDict > /AntiAliasGrayImages false /CropGrayImages true /GrayImageMinResolution 300 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.50000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages true /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict > /GrayImageDict > /JPEG2000GrayACSImageDict > /JPEG2000GrayImageDict > /AntiAliasMonoImages false /CropMonoImages true /MonoImageMinResolution 1200 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages true /MonoImageDownsampleType /Bicubic /MonoImageResolution 1200 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.50000 /EncodeMonoImages true /MonoImageFilter /CCITTFaxEncode /MonoImageDict > /AllowPSXObjects false /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly false /PDFXNoTrimBoxError true /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile () /PDFXOutputConditionIdentifier () /PDFXOutputCondition () /PDFXRegistryName () /PDFXTrapped /False
/CreateJDFFile false /Description > /Namespace [ (Adobe) (Common) (1.0) ] /OtherNamespaces [ > /FormElements false /GenerateStructure false /IncludeBookmarks false /IncludeHyperlinks false /IncludeInteractive false /IncludeLayers false /IncludeProfiles false /MultimediaHandling /UseObjectSettings /Namespace [ (Adobe) (CreativeSuite) (2.0) ] /PDFXOutputIntentProfileSelector /DocumentCMYK /PreserveEditing true /UntaggedCMYKHandling /LeaveUntagged /UntaggedRGBHandling /UseDocumentProfile /UseDocumentBleed false >> ]>> setdistillerparams> setpagedevice
top related