duss project jiyeon, seoyoung, mateo & k.k. p&s innovation group #7

DUSS Project

Jiyeon, Seoyoung, Mateo & K.K.

P&S INNOVATIONGroup #7

Table of Contents

• Problem Definition• Problem Analysis• System Development• Product Development• Conclusion

What would be discussed

P&S INNOVATIONGroup #7

Problem Definition

Problem DefinitionHeadlines – Death of Seniors living alone

(source : MK News, Newsen, Seoul News, Herald Economics )P&S INNOVATION

Group #7

Problem Definition

• Urgent emergency, especially in the health aspects, might occur to the seniors who live alone.

• It is often difficult for the offspring to get notified of their parent’s urgent situation.

What are the main problems?

P&S INNOVATIONGroup #7

Problem Analysis

Problem Analysis

Korea’s Demographic StructureHousehold distribution of se-niors(65~)

0~14

15~64

65~

Living alone

1. Increase in the number of solitary seniors

(source : Statistics Korea ) (source : Statistics Korea )

P&S INNOVATIONGroup #7

Problem Analysis

Interview What offspring wish to give

to eldery parents in the Parents' Day

HEALTHPRODUCT & FOOD52.4

TRAVEL 14.8

PERFORMANCETICKET

10

FLOWERS7

2. Offspring’s concerns for their parents’ health (Target Customers)

S (47), Seoul resident, working in department store,Living with her husband and 2 children

“ As my mom lives alone in the coun-tryside and she’s getting older and older. She has high blood pressure and she once experienced a really danger-ous situation. Of course, I know I should be responsible for her health, but my current situation just doesn’t al-low me to be fully responsible since I’m working. Besides she refuses to live in Seoul, so I have huge concerns “

BEAUTY PRODUCT14.4

(source : Interpark )

P&S INNOVATIONGroup #7

Problem Analysis3. Solitary Seniors’ concerns related to health issue (Target Users)

Solitary Seniors’ main concerns(65~)

HEALTH ISSUE37.9

FINANCIAL ISSUE43.6

LONELINESS9.5

NO DIVERSION

LACK OF HELP IN EVERYDAY LIFE

LACK OF WELFARE FACILITY

NO JOB OR EMPLOYMENT INSTABILITY

ETC.

WEAKENING OF RESPECT FOR SENIORS

INHOSPITALITY FROM FAMILY

(source: Statistics Korea )

Seniors’ Self-evaluations on their health status(65~)

SENIORSLIVING WITH OFFSPRING

SOLITARY SENIORS

VERY GOOD GOOD AVERAGE BAD VERY BAD

(source: Statistics Korea)

P&S INNOVATIONGroup #7

Problem Analysis4. Where solitary seniors wish to live

Whether seniors wish to live withtheir offspring(65~) Place Seniors wish to live(65~)

YES NO THEIR OWN HOUSE FREE SANATORIUM

CHARGED SANATORIUM ETC.

SENIORSLIVING WITH OFFSPRING

SENIORSLIVING WITH OFFSPRING

SOLITARY SENIORS

SOLITARY SENIORS

(source: Statistics Korea)

P&S INNOVATIONGroup #7

Problem Analysis5. Two different desires

Concerns about their

HEALTH

Wish to live

SEPER-ATELY from

their off-spring

CONTRADICTION

Opportunity for NEW Product Development

P&S INNOVATIONGroup #7

System Development

The situation that seniors could not handle on their own

• Faint• Strong physical

shock (Mostly in-volves fracture)

• Heartbeat• Blood

pressure• Stress level• Shock level

System Development1. What does it measure?

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• Cerebral hemorrhage– Subarachnoid hemorrhage– Hemorrhagic infarct

• Cardiac infarction

System Development2. What kind of diseases can be covered?

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System Development3. How it works?

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Suspicious <GPS coordi-nates>

Urgent <GPS coordi-nates>

3. How it works? (cont.)

System Development

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Product Development

Product DevelopmentBrainstorming for the product design

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• Universality(1) – Everybody should be able to use it

• Unconsciousness(1) – The user should not be aware that they are using the product

• Permanence(2) – It should be permanently wearable

• Acceptability(3) – Using the product should be socially ac-ceptable

• Invisibility(4) – It should be difficult for people to know that you are using the product

• Size(5) – Small size would be preferable

Product DevelopmentImportant criteria to be considered

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Pass• Universality• Acceptability

Fail• Unconsciousness• Invisibility• Permanence• Acceptability

Product Alternative (1) - Wristband

Product Development

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Product Alternative (2) - Anklet

Pass• Universality• Acceptability

Fail• Unconsciousness• Invisibility• Permanence• Acceptability

Product Development

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Product Alternative (3) - Headband

Pass• Universality• Acceptability

Fail• Unconsciousness• Invisibility• Permanence• Acceptability

Product Development

P&S INNOVATIONGroup #7

Pass• Acceptability

Fail• Universality• Unconsciousness• Invisibility• Permanence

Product Alternative (4) - Glasses

Product Development

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Pass• Universality• Unconsciousness• Invisibility• Permanence

Fail• Acceptability

Product Alternative (5) - Implanted Chip

Product Development

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• Color: Skin color• Material: Nylon/Polyester

Final product

Product Development

P&S INNOVATIONGroup #7

DUSS ProjectSystem & Product Development

P&S INNOVATIONGroup #7

Detect

Urgent

Situation of

Seniors

ConclusionProspect for DUSS Project

P&S INNOVATIONGroup #7

• Household distribution of seniors(65~)

(source : Statistics Korea )

Even greater opportunity lies on Non-solitary se-niors as well!!!

Living alone

Q & A