durian furniture - luxury wishlist case study

ABOUT THE BRAND• Established in 1981, from plywood to furniture, Durian plays an integral part of the lives of millions of Indians.  

• Durian has set the trend with quality benchmark products by redefining the word “piece of furniture” to a lifestyle product. Durian among the select few in India to be awarded with the internationally acclaimed Forest Stewardship Council (FSC) certification apart from the prestigious ISO 9001 and 14001 certifications.

•Durian offers a wide range of luxurious branded home and branded furniture. Alongside our furniture line they have a range of accessories, artifacts, furnishings, paintings and lighting, which enables customers to characterize their space.

Spread awareness about Durian Furniture Sale

Connect with followers

Drive awarenessof catalogueand features

THE OBJECTIVE

1 2 3

SINGLE APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Using Current Trending Topics To Entice Participation

Solicit Followers To Participate

THE EXECUTION

Sending out Teaser Tweets to create hype about the Contest

Encouraged Retweeting - Bringing in more participants, resulting in an increase in followers and

participation.

THE EXECUTION

Spreading the word - #LuxuryWIshlistPosting tweets and personally mentioning active followers by encouraging them participate in our contest!

THE EXECUTION

LAUNCH - #LuxuryWIshlistMake users tell us what is a part oftheir #LuxuryWishlist by tweeting it to the Durian handle.

THE EXECUTION

Extension – Giving users examples on what could be ideally a part of their #LuxuryWishlist to encourage more participation.

THE EXECUTION

Extension – Increasing participation and building awareness about the Durian sale by Tweeting on the hashtag.

THE EXECUTION

THE EXECUTION

Winner selection – Winner who gave the best and most creative tweets were crowned winners and were awarded Mini Furniture by Durian.

Winner –1. Honey Shah

THE RESULTCoverage The Durian hashtag #LuxuryWishlist trended at Number ONE on Twitter all day!

INCREASE IN FOLLOWERS 70

NUMBER OF MENTIONS 976

NUMBER OF RETWEETS 90

THE RESULT

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