dt branding workshop
Post on 23-Jan-2018
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W O R L D I S
I N C R E A S I N G L Y
C O M P L E X
• Technology is growing
exponentially (Moore’s
law)
• Inter-disciplinary fields
emerge
• Knowledge is
hyper-specialized
A N E W
L E A D E R S H I P
M O D E L I S
N E E D E D
• Existing paradigms are not
efficient in solving problems
in this complex reality
• There is a need for leaders
with new co-creation and
complex problem-solving
skills
• This new leadership model
would include practicing
empathy and embracing
ambiguity.
O U R P R O G R A M
Complex
Problem-Solving
Co-Creative
Leadership
Storytelling for
Knowledge
Sharing
F O S T E R A N E W B R E E D O F C R E A T I V E L E A D E R S
Our Vision
Design Thinking Tools
Transformational Leadership & Experiential Learning tools
Storytelling & Social Media Branding tools
F O S T E R A N E W B R E E D O F C R E A T I V E L E A D E R S
Our Vision
Design Thinking Tools
Transformational Leadership & Experiential Learning tools
Storytelling & Social Media Branding tools
C O N S I D E R A T I O N
S
• We design with the future in mind; fit and long-term vision are
determining factors for all decisions.
• Constraints are helpful; choices are opportunities.
• DT Montreal as a Brand Name may be improved…
• Makes people think ONLY of DT
• Our program includes complementary dimensions to DT
• Experts are at the core of our program development; they
have the know-how and field experience
• Our position is not the end-all-be-all
• Our program is a holistic approach to developing creative
thinkers and leaders
• We recognize and honour others who are doing great
things to develop and promote Design Thinking and
Leadership
• No Politically Correct answers today
• Have strong values, gut feelings & convictions
• Critical thinking and divergent opinions will help our
collective thinking progress
• Listen with curiosity, ask questions
T H E R O A D - M A P
B R A N D I N G
W O R K S H O P
1
2
3
Outcomes
P I T C H P A R T N E R S C U R R I C U L U MR E C R U I T M E N
T
Storytelling
workshop with
participants (DT
Method* October 5th 2016
Creative Brief
with Monia Poncik
Website Update with
Matteo
Branding :
A Story that
Resonates
Curriculum (Preliminary)
(a) DT
(b) Leadership
Pitch clinic with D3 or
meeting in person
with Alain Valiquette
Toastmasters
presentation for
feedback
* October 18th 2016
Pitch Evaluation by
entrepreneurs at
Silicon Valley Rotary
e-Club
Presentation to
hospital & bank
* October 4th 2016
with bank
Giver Culture
Workshop
(Reb Rebel material)
Leadership as
Catalyst & Leadership
preliminary program
review workshop
(Simon Pek)
DT Workshop
facilitation coaching
by President of
Silicon Valley Rotary
e-Club
Pitch briefing with
Chris Cochrane
* October 3rd 2016
Meeting with
Christophe Billebaud
for Bank & Hospital
DT Experience
Visiting the Hospital
Meeting to define
business strategy
with Sebastian Caron
, Didier Jean-
Francois, and Andree
Longpre
* October 27th 2016
Recruitment strategy
Sharing the Story:
Meeting with
eCommerce community
leader Ambroise Debret* September 28th 2016
* October 7th 2016
* December 7th 2016?
4
Recruitment starts
(to be defined)
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