driving sales & marketing alignment€¦ · clari harvests marketing automation signal from...

Driving Sales & Marketing Alignment

Clari + Marketo

© Clari, Inc. All Rights Reserved

Modern sales & marketing teams jointly own the entire revenue funnel

Sales Mktg

Closed Deals

Target Accounts

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Sales Marketing

• Are marketing campaigns moving the needle?

• Where can we provide more support to sales?

• Are we targeting & nurturing the right contacts?

• Are we on track to hit our number next quarter?

• Are we generating enough pipeline for future quarters?

• How is marketing contributing to pipe build?

However, sales & marketing are often unaligned

© Clari, Inc. All Rights Reserved CONFIDENTIAL – PROVIDED UNDER NDA

Marketing can understand campaign influence and identify where to focus to support sales efforts

Sales can better evaluate the true state of the deal and forecast more accurately

The Clari for Marketo Connector gives sales visibility into marketing engagement data

© Clari, Inc. All Rights Reserved

How it works

Clari harvests marketing automation signal from Marketo & Marketo Sales Engage

Cross-account visibilitythat helps prioritize which early stage deals to focus on

Intelligent alerts/scores that help sales take the right action at the right times

Clari’s AI engine intelligently associates marketing activities with the right accounts and opportunities

Deal level insights into how a prospect is engaging with marketing campaigns

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoFeb 17, 2018 – Feb 23, 2018

MKTO

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoFeb 17, 2018 – Feb 23, 2018

Feb

20John SmithFilled Out a Form

Request a demo

MKTO

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoFeb 24, 2018 – Mar 02, 2018

Mar

01John SmithEmail Opened

StorageSys webinar

MKTO

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoMar 03, 2018 – Mar 09, 2018

Mar

04John SmithEmail Opened

StorageSys webinar

Mar

04John SmithLink Clicked

StorageSys webinar

MKTO

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoMar 31, 2018 – Apr 06, 2018

Apr

04Sarah XuSales Engage Email Sent

Denver event MKTO

© Clari, Inc. All Rights Reserved

Marketo Connector walkthrough

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MarketoApr 07, 2018 – Apr 13, 2018

Apr

08John SmithEmail Opened

Denver event

Apr

10Carla ThompsonEmail Opened

Denver event

© Clari, Inc. All Rights Reserved

Clari Marketo Connector

• Improve opportunity nurturing and campaign strategies

• Increase sales productivity through access to customer engagement activity

• Improve forecast accuracy through visibility into marketing engagement

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MarketoFeb 24, 2018 – Mar 02, 2018

Mar

01John SmithEmail Opened

StorageSys webinar

MKTO

Driving Sales & Marketing Alignment