driving an architecture for government and defense
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2010 Collaboration Launch & SummitRick McConnell, VP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Ben Alves, Operations Director, US PS Collaboration Sales
The New Collaboration Experience:Driving an Architecture for Government/Defense
Broad Government Pressures…
� Controlling/Reducing costs
� Increasing community access to people and resources
� Improving communications and collaboration internally
& externally
� Delivery of new critical services
� Controlling/Reducing costs
� Increasing community access to people and resources
� Improving communications and collaboration internally
& externally
� Delivery of new critical services
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
� Delivery of new critical services
� Increasing resource productivity
� Delivering mobility while protecting privacy,
information, and infrastructure
� Business Continuity
� Delivery of new critical services
� Increasing resource productivity
� Delivering mobility while protecting privacy,
information, and infrastructure
� Business Continuity
The challenge today for government is to keep pace with evolving
communication & service demands while controlling costs and
dramatically improving internal efficiencies.
� Multilateral Defense Operations
� Heterogeneous Environment
� Interconnected Defense
Operations Impact
� Operations Anywhere
� Device Flexibility
� Trust at a Distance
� Expertise/Info on
Personal Factors
The Need for a New Approach in DefenseTraditional tools do not address these challenges
� Dispersed Service Personnel
� Video as a Planning Tool
� Rapid Mobility and Int’l
Market Trends
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
� Interconnected Defense Networks
� Siloed Tools, Applications & Organizations
� Expertise/Info on Demand
� Rapid Mobility and Int’l Deployments
� Connecting with the home front
Challenges…
� Budget shortfalls driven by reduced tax base and
economic challenges
� Sustainability issues at the Agency, Department and
Federal level
� Increasing demand for services
� Budget shortfalls driven by reduced tax base and
economic challenges
� Sustainability issues at the Agency, Department and
Federal level
� Increasing demand for services
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
The challenges to collaboration continue to mount and often
overwhelm your ability to support effective and efficient workflow,
citizen service and communications
� Declining citizen standard of living and quality of life
� Increasing need for accountability and transparency
� Ability to deliver streamlined and operationally efficient
services
� Attract, train and retain next generation of employees
� Declining citizen standard of living and quality of life
� Increasing need for accountability and transparency
� Ability to deliver streamlined and operationally efficient
services
� Attract, train and retain next generation of employees
Multiple Transitions Driving Change…
$38B Total Addressable Opportunity by 2012 (GMV)
In 2013, 90% of traffic on networks will be Video (Cisco VNI)
5 billion mobile cellular subscribers, over ½ billion accessing the Internet (ITU, Strategy Analytics)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Nearly 1/3 of the Collab market will be Hosted by 2013 (Gartner, IBSG)
Android is now the #1 OS for new smartphone buyers (Nielsen)
40% of professional PC’s will be managed under a hosted virtual desktop model by 2013 (Gartner)
Each month 30 billion pieces of content are shared and 500 billion minutes are spent on Facebook (facebook.com)
…and a Unique Set of Requirements
Pervasive VideoCloud-based Collaboration
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Desktop Virtualization
MobilitySocial Software
Text Voice, Video
of
Part
icip
ants
Collaborative Tools
Many
Changing the Way We Work
Discussion Forums
StreamingVideo
Wikis Blogs Contact Center
Social Networking
Video Events
Social Video
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Num
ber
of
Part
icip
ants
One
Expanding Collaboration to include Broader, Richer Interactions
Documents
IM
PersonalTelepresence
Voicemail
Wikis Blogs Contact Center
Conferencing
Desktop Video
Group Telepresence
Voice
VirtualVirtual
VideoVideo
Key Market Transitions:
The Workspace of the Future
Key Market Transitions:
The Workspace of the Future
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 8
MobileMobile
VirtualVirtual
SocialSocial
Collaboration is Equal PartsProcess, Culture and Technology
Process
CultureTechnology
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Collaboration isn’t just about technology.We’re using collaboration to change the way we work
- John Chambers, CEO of Cisco
CultureTechnology
Business Value in Government
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Operational ROI
Productivity ROI
Strategic ROI
� Cost Avoidance
� Travel Savings
� Process Optimization
� EnhanceCustomer/Constituent Interaction
� Reduce Time to Market
� Integration of Core Apps w/ Collaboration tools
� BusinessTransformation
� Pursuit of New Markets
� Preserve Vision and Enablement Strategy
Business Value in Defense
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
� Leverage legacy defense network infrastructure
� Reduced travel expense for operational planning
� Real-time presence information for servicemen/women
� Faster mobilization time for troop deployments
� Collaboration with Multinational Defense Forces and Joint Commands
� Home Front integration through social networking
Operational Productivity Strategic
THEN NOW
Essential Elements of Collaboration
PEOPLEInside my organization
Dispersed, mobile teams
CONTENTDocuments,
Video, Voice
COMMUNITIES Hierarchy Self-organizing
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
CONTENTDocuments, Text
Video, Voice
CONTEXT SearchInformationfinds you
SECURITYInside the firewall, walled off
Inclusive, selective,policy-based
DEPLOYMENT On premise Cloud, hybrid
Wide Variety of Collaboration Needs
Real World Collaboration is Diverse, Complex
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 13
Wide Variety of Collaboration Technologies
Mobile, Office, Home, Inter-Company Smartphones, Tablets,
Laptops, Thin Clients
Video, Voice, Web,Social, Business Apps
Cloud On-Premises
ANY CONTENTANYWHERE ANY DEVICE
INTEGRATED COLLABORATION EXPERIENCEWide Variety of Collaboration Needs
Need a Holistic, Architectural Approach
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 14
Wide Variety of Collaboration Technologies
Video handled as Easily as Voice, Data
Flexible Access to/from All Clients
Richest Experience in Any Location
Secure Intra- and Inter-Company Communications
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
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