drive | the next fashion

The Next Fashion Lucie Huiskens

Lucie Huiskens

Anton Luiken

Closing the loop Closing the loop

Developing a local and circular textile and clothing system

Anton Luiken

anton.luiken@alconadvies.nl

Introduc)on•  Sustainabilityintex)lesandclothingisahottopic•  Tex)le/clothing/retailcompaniesareinterestedin

sustainability•  H&M,C&A,IKEAallhavedeclaredtoreplacetraditonal

coConbijcer)fiedcoCon•  Manycompaniesarestar)ngwithtake-backsystems

•  Tex)lefiberproduc)on(virginandsecondary)intheNetherlandsasalterna)veforcoConandotherfibers

•  Knowledge/infrastructureofhighendtex)lerecyclingisavailable

•  Designandlocalbrandingisneededtotransfersustainabletex)letechnologyintofashionableproducts

BACKGROUND•  Localtex)lefiberproduc)onisstar)ngtotakeoff

–  Hemp(StexFibers/Pantanova)–  Flax/Linen(VdGeest/Rolsma)–  Recycledfibers(Texperium/VARFrankenhuis)

•  Thosefibersareconsideredverysustainable•  Applica)onofthesefibersinfashionandinterior

productsseemsrealis)c•  Butproduc)onchainisincomplete/missing;Cana

localproduc)onchainberealized?•  Sustainabilityasmainitem,butcombinedwiththe

genera)onofknow-howandthecrea)onoflabour

VisionCrea)ngacircularchaininwhichallstakeholdersarecoopera)ngtorealizethemostsustainabletex/leandclothingqualityproductsbasedonlocallygrownfibersandrecycledpost-consumertex)les

StakeholdersClosingtheloop

GoingEco,GoingDutch

Technology

• Hempfibers:steamexplosiontechnologytotranferbundlesoffibersintosinglefibers• Recyclingtechnology

•  Howtogetthebestfibersfrompostconsumertex)les?

•  Sor)ng•  Shredding•  Spinninghighqualityyarns

• Calculatetheenvironmentalimpact•  ModintEcotool–quan)fythefootprint

RecyclinginDesign/DesignforRecycling

•  Recyclingindesign•  Makeuseofrecycledyarns,fabrics,...

•  Makethemostsustainableproductsbyusinglocalgrownfiberscombinedwithrecycledfibers

•  Storytellingasanaddedvalue/uniquesellingpoint•  Makeadvantageofthelimita)ons

•  Designforrecycling•  Designlonglas)ngproducts•  Designproductsinsuchawaythatitcanbe

recycled•  Combina)onofmaterials,labels,haberdashery???

•  Showthereduc)onofthefootprintrealized

Branding

•  Regionalandcircularassellingpoints•  Howtocommunicatetheseaspects?

•  Createconsumerawareness/acceptance•  GoodfitwithCSR

•  People-Crea)ngnewjobs•  Planet-Reduc)onusevirginmaterials;only

useofsustainablematerials•  Profit-S)mula)ngthelocaleconomy

Remarks•  Closingtheloop:projectinarangeofrelatedprojects

•  Materialsdevelopmentcombinedwithcrea)veindustry

•  Thetechnologyisonlyanenabler;designiskeytosuccessofsustainabletex)les

•  ItisuptodesignerstocreateaCrac)ve,mainstreamproductsoutofsustainablematerials

•  Recyclingindesignisessen)al•  Retailershaveresponsibilitytomakethesustainableproductsavailabletoconsumers

•  Andconsumers/end-usersshouldaskformoresustainabletex)les

MaisontheFaux;PhotographybyLukaKarssenberg

Mette te Velde

LABS &

UNIVERSITIES

SUSTAINABLE FRONTRUNNERS

COMMERCIAL BUSINESSES

BUILDING A GLOBAL NETWORK OF

KINGS OF INDIGO

STUDIO ERIC KLARENBEEK

Anke Jongejan

Anke Jongejan

Fast Fashion should be made out of materials that last a short time.

Material Science and Design Fiction:

collaboration for sustainable innovation in fashion

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ONE WASH

1 32

30°

Vanaf16.30welkombijnetwerkborrelvanMVO-Nederland,FashionCouncil,CLICKNL|NextFashion:

Area51,Ketelhuisplein