dragan varagić, trendovi online komunikacije
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Trendovi (online) komunikacije
Dragan Varagićwww.draganvaragic.com
Čemu služe?
DISRUPT
Communication Change
Credits @chiefmartec
We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.
– Amara’s Law
Marketing + PR Change
Marketing + PR Change
In 2009, Google ran approximately 12,000
experiments.
Only about 10% of them led to business
changes.
Credits @chiefmartec
In 2009, Google ran approximately 12,000
experiments.
Only about 10% of them led to business
changes.
Credits @chiefmartec
Analytics shapes perceptions.
Automation guides processes.
Optimization hones tactics.
Listening directs engagement.
Targeting defines segments.
CRM structures relationships.
Communication = Mkt + PR
Credits @chiefmartec
MarketingMeta-Trends5
Credits @chiefmartec
People are consuming less, instead they are using marketplaces to re-use and recycle. Those that can make will build.
DON’T CALL THEM CONSUMERS –THEY SHARE AND MAKE
People can now re-use goods using Nextdoor.com and Yerdle.com and gift to friends.
Techshop enables people to become Makers, building their own.
The crowd is like a company.
By Jeremiah Owyang
Consumers Change
Customers Change
Customers Change
© zuhalaydin.edublogs.org
Empoyee Change
© zuhalaydin.edublogs.org
Empoyee Change
Via Gerd Futurist.com
Perception Change
Perception Change
Cordis.europa.eu
3D Internet Hologram TV 2020
Credits KPCB
Trendovi (online) komunikacije
Dragan Varagić
www.draganvaragic.com
Čemu služe?
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