dossier procolombia experience
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Commercial Management
2015
From 2011 to 2014 comparative figures
PROCOLOMBIA SUPPORT 2011 2012 2013 2014
INTERNATIONAL FAIRS 4 6 5 8
PROMOTION EVENTS 5 5 6 9
COMMERCIAL MISSIONS 1 2 3 6
THECNICAL MISSIONS 1 0 1 0
COMERCIAL AGENDAS 15 28 30 20
COOPERATION AND AGREEMENT PROGRAMS
0 0 0 10
EXPORT PLANS 7 5 3 3
TOTAL ACTIVITIES 33 46 48 56
SUPPORTED EXPORTERS 200 263 300 271
Theeres an increase in activities and services provide by Procolombia.
2010 -2014 comparative
More than 30 events developed in the last 3 years vs. 4 events per year in 2010 and 2011.
Events Execution Date
2010 2011 2012 2013 2014
No. of supported
companies
No. of
supported
companies
No. of
supported
companies
No. of
supported
companies
No. of
supported
companies IPM - Essen, Germany January 10 7 8
FLOREVER CONTEST - Tokyo, Japan February 2
PHS - Philadelphia, United States March 7
NEFE - Connecticut, United States March 8
WFE - Chicago, United States March 15
GOYANG - Seoul, South Korea April 9
SHOWROOM - Toronto, Canada May 14
SHOWROOM - Vancouver, Canada May 12
SHOWROOM - San Juan, Puerto Rico May 7
SHOWROOM - Istanbul, Turkey June 10
ACTIVACIONES FLORISTERIAS - Prague, Czech Republic June 1
SHOWROOM – Panama City, Panama June 10
INTERNATIONAL FLORICULTURE EXPO 2010 - Miami, United States June 3
MISION IFTEX - Nairobi, Kenya June 10
FLOWER EXPO - Moscow, Russia September 16 30 26 28 35
PROFLORA - Bogota, Colombia October 110 210
AGRIFLOR - Quito, Ecuador October 25
IFEX - Tokyo, Japan October 12 20 26 12
ACTIVACION GRUPO CASINO - Paris, France October 10
FLEUREX - London, United Kingdom October 30
WFFSA - Miami, United States October 15 15
IFTF - Amsterdam, Netherlands November 21 13 15
FLOWER EVENINGS - Bristol/London/Huddersfield, United Kingdom November 80 80 80
Total Support 2010 / 2011 / 2012
/ 2013 / 2014 41 167 207 400 227
Commercial Management results 2012 - 2014
New accounts 2012 2014
Exporters 29 80
Buyers 168 300
Total 197 380
Between 2012 and 2014, we generate great attraction of new companies national and international.
Promotion Activities in 2013
Activations and International Fairs 2013
Where: Istanbul, Turkey
Date: June 3– June 5
Supported companies: 10 exporters
Where: Mitsukoshi Ginza Store Tokio,
Japón
Date: February 26 – March 5
FLOREVER
CONTEST SHOWROOM
TURKEY
Where: Panama City, Panama
Date: June 5
Supported Companies: 10 exporters
Where: Nairobi, Kenya
Date: June 6 – June9
Supported companies: 10 exporters
IFTEX MISSION
SHOWROOM
PANAMA
Where: Tokyo, Japan
Date: October 9 – October 11
Supported companies: 12 exporters
Where: Moscow, Russia
Date: September 9– September 11
Supported companies: 28 exporters
FLOWER
EXPO IFEX
Where: Amsterdam, Netherlands
Date: November 6 – November 8
Supported companies: : 13 exporters
Where: France
Date: October 24 and 25 / December 23
GRUPO
CASINO
FLOWER ACTIVATION
IFTF
Activations and International Fairs 2013
FLOREVER
CONTEST
Activations and International Fairs 2013
FLOWER
EXPO
Activations and International Fairs 2013
IFEX
Activations and International Fairs 2013
GRUPO
CASINO
FLOWER ACTIVATION
Activations and International Fairs 2013
IFTF
Activations and International Fairs 2013
Promotion Activities in 2014
Where: Connecticut, United States
Date: March 8 – March 9
Supported companies: 7 exporters
Where: Philadelphia, United States
Date: Mach 1 – March 9
Supported companies: 7 exporters
PHS
Philadelphia
Flower
Show
NEFE
North East
Flower Expo
Where: Vancouver, Canada
Date: May 15 – May 16
Supported companies: 12 exporters
Where: Chicago, United States
Date: March 26 – March 28
Supported companies: 12 exporters
WFE World
Flower Expo
SHOWROOM
CANADA
Activations and International Fairs 2013
Where: Quito, Ecuador
Date: October 1 – October 4
Supported companies: 12 exporters
Where: Moscow, Russia
Date: September 17 – September 19
Supported companies: 29 exporters
FLOWER
EXPO AGRIFLOR
Where: Amsterdam, Netherlands
Date: November 5 – November 7
Supported companies: : 13 exporters
Where: Kenilworth, United Kingdom
Date: October 25 – October 26
FLEUREX IFTF
Activations and International Fairs 2013
MCR
50
Activations and International Fairs 2013
PHS
Activations and International Fairs 2013
NEFE
Activations and International Fairs 2013
WFE
Activations and International Fairs 2013
SHOWROOM
CANADA
Activations and International Fairs 2013
FLOWER
EXPO
Activations and International Fairs 2013
Campaign Proposal 2015
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Billboard
Stickers
Direct Mail This piece can be used as direct mail, sending them to the strategic buyers as a sample of our flowers with information about our industry and its advantages. Or for deliver them in the different fairs in which we would participate.
Fan This piece can be delivered in different fairs, specially the ones that take place in summer. Also, it
can be a reference for the different flowers that Colombia exports.
Flower Vase Bouquet This piece can be used in fairs to deliver flower samples.
Flower Vase Flyer This piece can be deliver as a flyer with information about the Colombian flower industry and people can later use it as a flower vase.
Postcard Calendars
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